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02 BIG IDEA & OFFER
Marketing Argument
Big Idea
Name
Column 2
1
Primary Promise
2
Big Benefit
3
Mechanism
4
There are no rows in this table
Initial Pitch
What
Write
1
Lecture Pitch
2
Elevator Pitch
3
Kindergarden Pitch
There are no rows in this table
Lolapoloza Roadmap
Belief
Proof
1
2
3
4
5
6
7
8
9
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Leads
Pitch:
Text
1
2
3
4
There are no rows in this table
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