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03 CREATION

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Flesh-Outs

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Flesh-Outs:

We have ideas, let’s expand
Hook → Belief → Proof → CTA
Hooks (Social, ChatGPT)
Belief: “This is the most effective/ easiest way to achieve [desire]”
Argument
Objections: Proof, Logic etc.
CTA

Action Items:

Flesh out your top 5 ad ideas below.
Fleshouts
0
Angle
One Belief
Argument
1
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2
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3
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4
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5
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