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03 CREATION
Flesh-Outs
Flesh-Outs:
We have ideas, let’s expand
Hook → Belief → Proof → CTA
Hooks (Social, ChatGPT)
Belief: “This is the most effective/ easiest way to achieve [desire]”
Argument
Objections: Proof, Logic etc.
CTA
Action Items:
Flesh out your top 5 ad ideas below.
Fleshouts
Fleshouts
Angle
One Belief
Argument
Angle
One Belief
Argument
1
2
3
4
5
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