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02 RESEARCH
Customer Research
Customer Research:
Action Items:
Fill out the customer research doc below.
Research
Prompts
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1
Description
2
You’re a [description], what are your biggest desires currently based on
3
What’s the current thing stopping you from achieving this goal? Focus on how these make you feel.
4
What are some of the things you’ve either tried in the past, trying right now, or thinking of trying to get the same result above? Tell me why these didn’t/ don’t/ won’t work.
5
If I was to sell you this product:
“[product]” to help you achieve that result, what objections or hesitations would you have?
6
Which social platform would you spend the majority of your time on?
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