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Sales Performance

What’s our revenue year over year and month over month?
How much did we sell?
How well did each X perform?
How is our performance increasing over time?
How well are we converting leads?
How do our two bestselling products fare across the regions?
Where do we sell the most?
What’s our sales trend among all products?
What’s our average order value over time?
Are we hitting our sales targets?
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LS example 1.png
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Paid Ads Performance

What is our live monthly ad budget pacing?
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How much engagement are our campaigns driving?
Are our campaigns converting?
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What are our best and worst performing campaigns?
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Which of our video ads performed best across all KPIs?
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Subscription Performance

What are our net subscriptions this month?
Have we improved subscriptions over the last 90 days?
When do people typically cancel in their cycle?
What’s our net subscription change?
How quickly do our cohorts repurchase with us?
What’s our cohort retention rate?
Which cohorts stay subscribed longer?
When do customers cancel in their lifecycle?
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Funnel Performance

How is our funnel performing?
Did we increase top and/or bottom of the funnel in the last month?
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Customer LTV & Retention

Which channels are driving LTV and retention?
How has our retention performed over the last month compared to this month?
Who is churning in which order?
What does LTV look like per discount that brought our customers in?
What does the LTV look like for our different cohorts?
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Product Performance

What is the repeat purchase timing?
Which products are bought in the same cart? ​Promote or bundle these products to increase average order value.
Which products are typically bought in the next order? ​Include these products in post-purchase flows to drive customer lifetime value.
What’s our product sentiment on Amazon?
How does the sentiment trend develop over time?
What do customers say about our product?

RFM Analysis

Recency, Frequency, Money
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Email Events Performance

How do our Klaviyo email campaigns perform in improving our onboarding process?
Is our Klaviyo event tracking set up properly?
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Customer Segmentation Analysis

What is the age and gender of our audience?
Who are our most profitable customers?
Which of our products are more loved by male/female customers?
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Customer Support Performance

Are we hitting our support KPIs?
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Professional Services Performance

Are we on target in our projects?
Which projects are costing us the most time?
Are project efforts aligned with our original estimates?
How do our services score?
What’s the feedback we’re receiving?
Did we encounter any outliers in the team?
Are we meeting our monthly work pacing per project?
What are our average turnaround times for specific tasks and who is outperforming those?
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HR Performance

Have we hired according to our nationality diversity rules?
Which of our departments has the highest hiring needs?
How well are doing on male versus female diversity?
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