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Campaign Template
Campaigns,Goals, & Key Objectives
Marketing Campaign
Goals
Objectives
Notes
3
Goal #1
3
Open
Open
Open
Goal #2
0
Milestones
Project/ Initiative
Milestones
Add here
3
Add Here
1
Campaign Gateways
Asset Type
Text
Assets
Frequency of Distribution
Notes
Subscription-Based: Monthly or annual fees for access to products or services
2
Easy access to updates, product support
2
Newsletter
2
Email Newsletter Sent 1x month to all community members
Open
Email Newsletter Sent 1x month to Paid Members w. products and services
Open
Membership Program: Tiered access to exclusive content, services, or discounts
1
Priority support, exclusive features
1
1
Open
Retainer Agreement: Ongoing services provided for a set fee
1
Regular maintenance, updates
1
1
Open
Licensing/Royalties: Ongoing payments for the use of intellectual property or assets
1
Licensing of intellectual property, assets
1
1
Open
Asset Types
Format
Content types
Video
1
Full-length feature film or documentary
Deleted segments or extended cuts
Behind-the-scenes videos
Commentary videos
Comedy specials
Music videos
Tutorials
Audio
1
Podcast episodes
Single songs
Albums
Playlists
Live show recordings
Images
1
Digital prints
Posters
Photo sets
Downloadable files
1
Design templates
3D printer files
Graphic packs
E-books
Courses
Web
3
Blogs
Email Newsletters
Courses
Other
1
One-on-one virtual sessions
Behind-the-scenes footage
Individual lessons
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