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Campaign Launch List
Businesses are leveraging the power of content marketing to attract attention to their brand, generate leads, increase brand awareness and credibility, establish a community, and generate revenue.
The ultimate goal of a marketing campaign is to strategically promote your unique offerings of products, services, and initiatives in the world in a way that amplifies the awareness of these offerings, and builds a community to further support your vision-oriented goals.
The following is a Checklist and Campaign template that provides everything you need to launch and assess a successful campaign.
Campaign Launch List
When
Task
Status
Questions / Notes
Establish Campaign Goals & Offerings
Define your offerings.
Done
Open
Define your objective for what you want to accomplish with your marketing campaign, and Set specific goals.
Done
Open
Establish & Integrate Tech Stack
Decide on required tools, Set up accounts
Open
Sync Apps and Automations
Open
Create Unique Value Propositions & Levels of Engagement
Draft unique value statements about how your community will benefit from your product or service.
Not started
Open
Develop your message media strategy, storyline, and establish calls to action.
Not started
Open
Clearly Define Your Target Audience
Define your target market/s, and conduct any necessary market research.
Not started
Open
Create a network outreach list.
Not started
Open
Design Content
Decide on what type of multi-media assets you will be publishing, and the frequency from which will you publish them.
Not started
Open
Design multimedia content that speaks to your target audience and is aligned with your value proposition, support your arguments, and substantiate your claims.
Not started
Open
Establish Content Distribution Channels
Establish what your distribution channels will be for publishing your content.
Not started
Open
Organize & schedule campaign in marketing platform
Not started
Open
Set Campaign Budget
Decide how much you want to invest in your campaign.
In progress
Open
Draft Campaign Launch Budget & Expenses.
In progress
Open
Launch Campaign
Promote your campaigns through social media, websites, forums, newsletters, events etc.
Not started
Open
Track & monitor your results.
Not started
Open
Assess Campaign
Create survey to obtain community feedback
Not started
Open
Measure & analyze your campaign results
Not started
Open
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