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Campaign Launch List

Businesses are leveraging the power of content marketing to attract attention to their brand, generate leads, increase brand awareness and credibility, establish a community, and generate revenue.
The ultimate goal of a marketing campaign is to strategically promote your unique offerings of products, services, and initiatives in the world in a way that amplifies the awareness of these offerings, and builds a community to further support your vision-oriented goals.
The following is a Checklist and Campaign template that provides everything you need to launch and assess a successful campaign.
Campaign Launch List
When
Task
Status
Questions / Notes
Define your offerings.
Open
Define your objective for what you want to accomplish with your marketing campaign, and Set specific goals.
Open
Decide on required tools, Set up accounts
Open
Sync Apps and Automations
Open
Draft unique value statements about how your community will benefit from your product or service.
Open
Develop your message media strategy, storyline, and establish calls to action.
Open
Define your target market/s, and conduct any necessary market research.
Open
Create a network outreach list.
Open
Decide on what type of multi-media assets you will be publishing, and the frequency from which will you publish them.
Open
Design multimedia content that speaks to your target audience and is aligned with your value proposition, support your arguments, and substantiate your claims.
Open
Establish what your distribution channels will be for publishing your content.
Open
Organize & schedule campaign in marketing platform
Open
Decide how much you want to invest in your campaign.
Open
Draft Campaign Launch Budget & Expenses.
Open
Promote your campaigns through social media, websites, forums, newsletters, events etc.
Open
Track & monitor your results.
Open
Create survey to obtain community feedback
Open
Measure & analyze your campaign results
Open




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