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Working Backwards | How write-ups help launch successful products like AWS, the Kindle & Prime Video
Working Backwards | How PR/FAQs help launch successful products like AWS, Kindle & Prime Video
Prepare write-ups
Host the meeting
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Prepare write-ups

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3. Write internal FAQs

Compile a list of potential questions from internal stakeholders, along with possible responses.
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Clear sample FAQs
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Internal FAQs

Click Add FAQ (or the ‘+ New row’ link) to add your own questions/answers pairs. Pro-tip: To expand any cell for more writing space and formatting options, select cell, then press Cmd + Shift + E (Windows + Shift + E) on your keyboard.

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Add FAQ
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FAQ
Proposed Response
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1
How large is the estimated consumer demand for Melinda? What is the TAM (total addressable market?
The component parts to answering this include:
How many consumers have this need or problem?
How big is the need?
For how many consumers is this problem big enough that they are willing to spend money to do something about it?
If so, how much money would they be willing to spend?
How many of these consumers have the characteristics/capabilities/constraints necessary to make use of the product?
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2
How do I get it?
Add_response_here
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3
What happens if a customer encounters x? How does the product deal with use case x? (there are likely to be several such questions).
Add_response_here
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4
What are the challenging product engineering problems we will need to solve?
Add_response_here
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5
What are the challenging customer UI problems we will need to solve?
Add_response_here
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6
How will we manage the risk of the upfront investment required?
Add_response_here
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7
Do we have any third-party dependencies to build this product? If so, what are they and why will they be willing to partner with us (what is in it for them)?
Add_response_here
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8
What third-party technologies are we dependent on to function properly for x to work as promised?
Add_response_here
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9
Are there any potential regulatory or legal issues to consider?
Add_response_here
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10
What are the per-unit economics of the product? That is, what is our expected Gross Profit and Contribution profit per unit?
Add_response_here
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11
What is the rationale for the price point you have chosen for the product?
Add_response_here
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12
How much will we have to invest up front to build this product in terms of people, technology, inventory, warehouse space, etc.?
Add_response_here
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13
What/who are the current competitors for this product?
Add_response_here
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14
Will we use a direct sales force or partner with someone to go to market?
Add_response_here
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