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Working Backwards | How write-ups help launch successful products like AWS, the Kindle & Prime Video
Working Backwards | How PR/FAQs help launch successful products like AWS, Kindle & Prime Video
Prepare write-ups
Host the meeting
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Prepare write-ups

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2. Write external FAQs

Compile a list of potential questions from the public, along with responses about the 'future product'.
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Clear sample FAQs
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External FAQs

Click Add FAQ (or the ‘+ New row’ link) to add your own questions/answers pairs. Pro-tip: To expand any cell for more writing space and formatting options, select cell, then press Cmd + Shift + E (Windows + Shift + E) on your keyboard.

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Add FAQ
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FAQ
Proposed Response
Remove
1
What is the price?
It’s only $50!
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2
How do I get it?
Add_response_here
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3
How does it work? (You are likely to have multiple versions of this question that cover different aspects of the customer experience.)
Add_response_here
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There are no rows in this table
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