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Content Roadmap & Deliverables

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CK
Cole Kinerk
Platforms
Facebook
Instagram
TikTok
YouTube
Dimension Deliverables
4:5
9:16
16:9 (1080x1920)

Awareness 1: Give the Gift of a Smile

Content Benchmark
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https://www.facebook.com/ads/library/?id=353932812799437
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https://www.facebook.com/ads/library/?id=334109905166668
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Text Overlay Idea:
https://www.facebook.com/ads/library/?id=846903859505078
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Content Ideas
Baby Shower - Footage
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Ashley Glass Baby Shower
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&
Lauren Pryce
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Opening animated text overlay saying “Give the gift of a smile”
Create video centered around storyteller responses in this video
Splice in a few room reactions
Birthday - Footage
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Ashley Glass Birthday
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video
Opening animated text overlay saying, “Give the gift of a smile”
Talk to Brandon and see if you can pull storyteller responses from Ashley Glass’s Birthday video
Like Baby Shower video, focus on storyteller responses and show room reactions
Deliverables
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Awareness 1 - Baby Shower (9:16) - 15 Sec
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Awareness 1 - Baby Shower (9:16) - 60 Sec
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Awareness 1 - Baby Shower (4:5) - 15 Sec
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Awareness 1 - Baby Shower (4:5) - 60 Sec
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Awareness 1 - Birthday (9:16) - 15 Sec
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Awareness 1 - Birthday (9:16) - 60 Sec
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Awareness 1 - Birthday (4:5) - 15 Sec
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Awareness 1 - Birthday(4:5) - 60 Sec

Awareness 2: “What I love about Quilted”

Content Ideas
Baby Shower Video Testimonial (15 secs & 30 secs)
Pull footage from:
⁠
Ashley Glass Baby Shower
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Testimonial in last 30 seconds of video
Wedding Video Testimonial (15 secs & 30 secs)
Pull footage from:
⁠
Lauren Pryce
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Chop up intro of this video so that it feels like a testimonial
General Video Testimonial (15 secs & 30 secs)
Pull footage from:
⁠
Slyfox Family
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Use testimonial is last part of this video
Deliverables
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Awareness 2 - Baby Shower Testimonial (9:16) - 15 Sec
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Awareness 2 - Baby Shower Testimonial (9:16) - 60 Sec
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Awareness 2 - Baby Shower Testimonial (4:5) - 15 Sec
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Awareness 2 - Baby Shower Testimonial (4:5) - 60 Sec
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Awareness 2 - Birthday Testimonial (9:16) - 15 Sec
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Awareness 2 - Birthday Testimonial (9:16) - 60 Sec
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Awareness 2 - Birthday Testimonial (4:5) - 15 Sec
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Awareness 2 - Birthday Testimonial (4:5) - 60 Sec

Consideration: Promotional Offer

Content Benchmark
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https://www.facebook.com/ads/library/?id=334109905166668
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Deliverables
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Consideration - Baby Shower Promotional Offer (9:16) - 30 Sec
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Consideration - Baby Shower Promotional Offer (4:5) - 30 Sec
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Consideration - Birthday Promotional Offer (9:16) - 30 Sec
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Consideration - Birthday Promotional Offer (4:5) - 30 Sec

Conversion: Feature Oriented Reminder - UX Demo

Content Benchmark
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https://www.facebook.com/ads/library/?id=334495651386216
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Deliverables
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Conversion - Baby Shower UX Demo (9:16) - 30 Sec
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Conversion - Baby Shower UX Demo (4:5) - 30 Sec
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Conversion - Birthday UX Demo (9:16) - 30 Sec
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Conversion - Birthday UX Demo(4:5) - 30 Sec

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