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Content Roadmap & Deliverables

Platforms
Facebook
Instagram
TikTok
YouTube
Dimension Deliverables
4:5
9:16
16:9 (1080x1920)

Awareness 1: Give the Gift of a Smile
Content Benchmark
Content Ideas
Baby Shower - Footage
Opening animated text overlay saying “Give the gift of a smile”
Create video centered around storyteller responses in this video
Splice in a few room reactions
Birthday - Footage
Opening animated text overlay saying, “Give the gift of a smile”
Talk to Brandon and see if you can pull storyteller responses from Ashley Glass’s Birthday video
Like Baby Shower video, focus on storyteller responses and show room reactions
Deliverables
Awareness 1 - Baby Shower (9:16) - 15 Sec
Awareness 1 - Baby Shower (9:16) - 60 Sec
Awareness 1 - Baby Shower (4:5) - 15 Sec
Awareness 1 - Baby Shower (4:5) - 60 Sec

Awareness 1 - Birthday (9:16) - 15 Sec
Awareness 1 - Birthday (9:16) - 60 Sec
Awareness 1 - Birthday (4:5) - 15 Sec
Awareness 1 - Birthday(4:5) - 60 Sec


Awareness 2: “What I love about Quilted”
Content Ideas
Baby Shower Video Testimonial (15 secs & 30 secs)
Pull footage from:
Testimonial in last 30 seconds of video
Wedding Video Testimonial (15 secs & 30 secs)
Pull footage from:
Chop up intro of this video so that it feels like a testimonial
General Video Testimonial (15 secs & 30 secs)
Pull footage from:
Use testimonial is last part of this video
Deliverables
Awareness 2 - Baby Shower Testimonial (9:16) - 15 Sec
Awareness 2 - Baby Shower Testimonial (9:16) - 60 Sec
Awareness 2 - Baby Shower Testimonial (4:5) - 15 Sec
Awareness 2 - Baby Shower Testimonial (4:5) - 60 Sec

Awareness 2 - Birthday Testimonial (9:16) - 15 Sec
Awareness 2 - Birthday Testimonial (9:16) - 60 Sec
Awareness 2 - Birthday Testimonial (4:5) - 15 Sec
Awareness 2 - Birthday Testimonial (4:5) - 60 Sec


Consideration: Promotional Offer
Content Benchmark
Deliverables
Consideration - Baby Shower Promotional Offer (9:16) - 30 Sec
Consideration - Baby Shower Promotional Offer (4:5) - 30 Sec

Consideration - Birthday Promotional Offer (9:16) - 30 Sec
Consideration - Birthday Promotional Offer (4:5) - 30 Sec


Conversion: Feature Oriented Reminder - UX Demo
Content Benchmark
Deliverables
Conversion - Baby Shower UX Demo (9:16) - 30 Sec
Conversion - Baby Shower UX Demo (4:5) - 30 Sec

Conversion - Birthday UX Demo (9:16) - 30 Sec
Conversion - Birthday UX Demo(4:5) - 30 Sec

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