Explore

Content Roadmap & Deliverables

Cole Kinerk

Platforms

Facebook

Instagram

TikTok

YouTube

Dimension Deliverables

4:5

9:16

16:9 (1080x1920)

Awareness 1: Give the Gift of a Smile

Content Benchmark

⁠

https://www.facebook.com/ads/library/?id=353932812799437⁠

⁠

https://www.facebook.com/ads/library/?id=334109905166668⁠

⁠

Text Overlay Idea:

https://www.facebook.com/ads/library/?id=846903859505078⁠

Content Ideas

Baby Shower - Footage

⁠

Ashley Glass Baby Shower⁠

Lauren Pryce⁠

⁠

Opening animated text overlay saying “Give the gift of a smile”

Create video centered around storyteller responses in this video

Splice in a few room reactions

Birthday - Footage

⁠

Ashley Glass Birthday⁠

video

Opening animated text overlay saying, “Give the gift of a smile”

Talk to Brandon and see if you can pull storyteller responses from Ashley Glass’s Birthday video

Like Baby Shower video, focus on storyteller responses and show room reactions

Deliverables

⁠

Awareness 1 - Baby Shower (9:16) - 15 Sec

⁠

Awareness 1 - Baby Shower (9:16) - 60 Sec

⁠

Awareness 1 - Baby Shower (4:5) - 15 Sec

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Awareness 1 - Baby Shower (4:5) - 60 Sec

⁠

Awareness 1 - Birthday (9:16) - 15 Sec

⁠

Awareness 1 - Birthday (9:16) - 60 Sec

⁠

Awareness 1 - Birthday (4:5) - 15 Sec

⁠

Awareness 1 - Birthday(4:5) - 60 Sec

Awareness 2: “What I love about Quilted”

Content Ideas

Baby Shower Video Testimonial (15 secs & 30 secs)

Pull footage from:

⁠

Ashley Glass Baby Shower⁠

⁠

Testimonial in last 30 seconds of video

Wedding Video Testimonial (15 secs & 30 secs)

Pull footage from:

⁠

Lauren Pryce⁠

Chop up intro of this video so that it feels like a testimonial

General Video Testimonial (15 secs & 30 secs)

Pull footage from:

⁠

Slyfox Family⁠

Use testimonial is last part of this video

Deliverables

⁠

Awareness 2 - Baby Shower Testimonial (9:16) - 15 Sec

⁠

Awareness 2 - Baby Shower Testimonial (9:16) - 60 Sec

⁠

Awareness 2 - Baby Shower Testimonial (4:5) - 15 Sec

⁠

Awareness 2 - Baby Shower Testimonial (4:5) - 60 Sec

⁠

Awareness 2 - Birthday Testimonial (9:16) - 15 Sec

⁠

Awareness 2 - Birthday Testimonial (9:16) - 60 Sec

⁠

Awareness 2 - Birthday Testimonial (4:5) - 15 Sec

⁠

Awareness 2 - Birthday Testimonial (4:5) - 60 Sec

Consideration: Promotional Offer

Content Benchmark

⁠

https://www.facebook.com/ads/library/?id=334109905166668⁠

⁠

Deliverables

⁠

Consideration - Baby Shower Promotional Offer (9:16) - 30 Sec

⁠

Consideration - Baby Shower Promotional Offer (4:5) - 30 Sec

⁠

Consideration - Birthday Promotional Offer (9:16) - 30 Sec

⁠

Consideration - Birthday Promotional Offer (4:5) - 30 Sec

Conversion: Feature Oriented Reminder - UX Demo

Content Benchmark

⁠

https://www.facebook.com/ads/library/?id=334495651386216⁠

⁠

Deliverables

⁠

Conversion - Baby Shower UX Demo (9:16) - 30 Sec

⁠

Conversion - Baby Shower UX Demo (4:5) - 30 Sec

⁠

Conversion - Birthday UX Demo (9:16) - 30 Sec

⁠

Conversion - Birthday UX Demo(4:5) - 30 Sec

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