Vision, mission, & values

Where we are ultimately headed as a team. Our North Star.

Rally your team around your collective vision, mission and values. Share this page with members of other teams, reference regularly in your

Weekly kickoff⁠

, or leverage to help ground your peer feedback. You can also embed links to any presentations or other sources with this information.

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👀 Vision

A vision statement is the overall direction of your organization. You may want to include how your product or users align with the work that you do.

“Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis.” — Patagonia

🚀 Mission

While a vision plants a flag where you want to go, a mission statement answers the what, how, whom of getting there.

“What do we do?” — The mission statement should clearly outline the main purpose of the organization, and what they do.

“How do we do it?” — It should also mention how one plans on achieving the mission statement.

“Whom do we do it for?” — The audience of the mission statement should be clearly stated within the mission statement.

“What value are we bringing?” — The benefits and values of the mission statement should be clearly outlined.

⚖️ Values

Create a set of values to capture the beliefs that you have about how you should conduct ourselves along the journey. These will shape your culture.

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We’re all innovators.

Across the organization innovation is a default mind-set – driven by creativity and agency to act.

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We’re better together.

Our strengths multiply when we work in diverse groups, and the better we collaborate, the closer to unstoppable we become.

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We show up.

People are at their best when mutual respect and trust guide collaboration. We trust in each other’s expertise, we don’t micro-manage, and we focus on good decisions rather than results.

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