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Offer is king
As much as possible cut-back what’s realistic
Action-based guarantee

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Offer
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1
Based on the big idea, give me 20 products in an “offer” stack for the course. Base it off Alex Hormozi’s $100M Offers, Handle as many objections as possible, and make it feel as done-for-you, easy simple etc. Include a strict action-based Guarantee.
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I like
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