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How to Use Pinterest for Brand Inspiration

This is one of my favorite exercises, as it is not only going to help get your creative juices flowing, but will also bring A LOT of clarity to what the words you use mean to the rest of the world.
This is SO important in creating a brand/website that is perceived as you intend.
STEP 1
Watch this video 🙂
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STEP 2
STEP 3
Create a secret (if you prefer) board for your new website/brand inspiration
Invite me to the new board!
STEP 4
On your intake, you were asked the following questions:
List 3-5 of your personal strengths.
What 3-5 words or phrases would you use to describe your business (think in terms of personality)?
Describe your future website and brand in three words – ie: Modern. Clean. Provocative. Classy. Colorful. Simple. Anything goes!
STEP 5
Note your answers and use these words as the foundation for your Pinterest search. Combine them with physical things. For example:
_______________ + branding
_______________ + logo
_______________ + leadership
_______________ + colors
_______________ + website
_______________ + [insert your own idea here]
Pin anything that feels in line with what you had envisioned, add comments to the pins as needed to give me further direction.
STEP 6
Pin any royalty-free photography you come across that you think might work for your website or that would inspire your own photo shoot. Please refer to Photography Module!
TIP
My Pinterest profile contains boards organized by descriptive personality words. Explore those and pin anything that lines up with what you had envisioned.
Check out how we weave it all together and turn your inspiration into form with one of our clients, …true alchemy! 🙂

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