...in order to meet your big financial goals, the proper marketing of seller listings cannot just be about getting listings sold. It is extremely important that this marketing also generate more buyer and seller leads, which you then follow up on in a systematic fashion. MREA, p. 233
What are you willing to do to ensure leads come from your listings?
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Here is a list of listing marketing tactics within Command and the Consumer Experience:
Fliers, brochures and door hangers for coming soon, just listed, open house, under contract, and just sold.
FB Ad Campaign - the cheapest leads are around coming soon and just listed homes where only home highlights are mentioned, no address or price. Be sure to choose "Use Facebook lead generation form" as your lead capture method.