Listings Marketing Plan in Command order to meet your big financial goals, the proper marketing of seller listings cannot just be about getting listings sold. It is extremely important that this marketing also generate more buyer and seller leads, which you then follow up on in a systematic fashion. MREA, p. 233
What are you willing to do to ensure leads come from your listings?
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Here is a list of listing marketing tactics within Command and the Consumer Experience:
Fliers, brochures and door hangers for coming soon, just listed, open house, under contract, and just sold.
Share your listing through your site.
Don’t have your site set up?
Social media Designs for coming soon, just listed, open house, under contract, and just sold.
Listing landing page - great for FB ad destination, organic posts, open house registrations. ***Bonus: add video of yourself introducing the property.
Consumer magazine featured listings.
Consumer App Seller Guides to mirror listing presentation guide.
Neighborhood preview video - could be used for a way early coming soon teaser.
FB Ad Campaign - the cheapest leads are around coming soon and just listed homes where only home highlights are mentioned, no address or price. Be sure to choose "Use Facebook lead generation form" as your lead capture method.
Leads SmartPlan - numerous agent-created plans you can duplicate in your Command with one click. . Some of our favorite plans are searchable by the names below:
Listing Leads (short term follow-up)- Clark Kendall
36 Touch - Part *** (long-term follow up) - Kimber Walton
Post closing follow up plan - Sharon Dager
Listing presentation guide - add clean and appealing pages of your choice to wow clients and open house guests.
Featured listings on site - added as an automatic Agent Collection for everyone who registers on your app. Also, appears on home page of your agent site.
Post card service - SCHEDULE, create, designate addresses, and have postage auto added to a neighborhood or your database.
Listing blast SmartPlan to your Database .
One-off Open House text blast to your database.
Client reviews on your agent site. to setup up the review capture
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