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Listings Marketing Plan in Command

...in order to meet your big financial goals, the proper marketing of seller listings cannot just be about getting listings sold. It is extremely important that this marketing also generate more buyer and seller leads, which you then follow up on in a systematic fashion. MREA, p. 233

What are you willing to do to ensure leads come from your listings?

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Create and Edit Task Checklist Templates in Opportunities The great thing about Opportunities is that it allows you to methodically track and manage your current and future transactions. A big piece of this is tracking all of the tasks you have to complet... answers.kw.com⁠

Here is a list of listing marketing tactics within Command and the Consumer Experience:

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Fliers, brochures and door hangers for coming soon, just listed, open house, under contract, and just sold.

Click here⁠

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Share your listing through your

KW.com⁠

site.

Click here⁠

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Don’t have your site set up?

Click here⁠

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Social media Designs for coming soon, just listed, open house, under contract, and just sold.

Click here⁠

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Listing landing page - great for FB ad destination, organic posts, open house registrations.

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***Bonus: add video of yourself introducing the property.

See example⁠

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Consumer magazine featured listings.

Click here⁠

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Consumer App Seller Guides to mirror listing presentation guide.

Click here⁠

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Neighborhood preview video - could be used for a way early coming soon teaser.

Click here⁠

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FB Ad Campaign - the cheapest leads are around coming soon and just listed homes where only home highlights are mentioned, no address or price. Be sure to choose "Use Facebook lead generation form" as your lead capture method.

Click here⁠

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Leads SmartPlan - numerous agent-created plans you can duplicate in your Command with one click.

Click here⁠

. Some of our favorite plans are searchable by the names below:

Listing Leads (short term follow-up)- Clark Kendall

36 Touch - Part *** (long-term follow up) - Kimber Walton

Post closing follow up plan - Sharon Dager

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Listing presentation guide - add clean and appealing pages of your choice to wow clients and open house guests.

Click here⁠

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Featured listings on site - added as an automatic Agent Collection for everyone who registers on your app. Also, appears on home page of your

kw.com⁠

agent site.

Click here⁠

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Post card service - SCHEDULE, create, designate addresses, and have postage auto added to a neighborhood or your database.

Click here⁠

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Listing blast SmartPlan to your Database .

Click here⁠

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One-off Open House text blast to your database.

Click here⁠

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Client reviews on your agent site.

Click here⁠

to setup up the review capture

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