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Horizn PM Exercise

Goal

Increase # of demoes.

Recommendations

Channel Improvements:
Increase number of channels
Increase referral links
Increase referral link conversion
Increase demo coverage
Increase utilization of links in campaign emails (D)
Improve campaign email conversion (D)

Product Improvements:

Usability:
Move mouse cursor to the front of the screen (Windows 10 Home, Chrome) (1)

Retention:
Relevant demo recommendations (2)
State handling (example: multiple cards vs single card in “manage card alerts”) (D, low impact - specialized use case)
User controlled path of discovery (when multiple paths are available on the same screen) (D, low impact - specialized use case)

Referral:
Demo sharing (fb, twitter, li, email) (mobile) (D, low impact - not something users want)
Customer Satisfaction Surveys (3)

Radical:
Simultaneously execute actions in app while going through demo in the same screen (4, Long term moonshot)


Data:

Increase in number of demos → Increase in usage of product
Focused content on certain areas → Reduction in call center load
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