Goal
Increase # of demoes.
Website Sample
Data
Increase in number of demos → Increase in usage of product
Focused content on certain areas → Reduction in call center load
Recommendations
Channel Improvements:
Increase number of channels Increase referral link conversion Increase utilization of links in campaign emails (D) Improve campaign email conversion (D)
Product Improvements:
Usability:
Move mouse cursor to the front of the screen (Windows 10 Home, Chrome) (1)
Retention:
Relevant demo recommendations (2) State handling (example: multiple cards vs single card in “manage card alerts”) (D, low impact - specialized use case) User controlled path of discovery (when multiple paths are available on the same screen) (D, low impact - specialized use case)
Referral:
Demo sharing (fb, twitter, li, email) (mobile) (D, low impact - not something users want) Customer Satisfaction Surveys (3)
Radical:
Simultaneously execute actions in app while going through demo in the same screen (4, Long term moonshot) 
