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Product Case Study (Horizn)

Improve the Horizn Platform

Increase # of demoes.

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https://guides.peoples.com/en/home⁠

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Increase in number of demos → Increase in usage of product

Focused content on certain areas → Reduction in call center load

Channel Improvements:

Increase number of channels

Increase referral links

Increase referral link conversion

Increase demo coverage

Increase utilization of links in campaign emails (D)

Improve campaign email conversion (D)

Product Improvements:

Usability:

Move mouse cursor to the front of the screen (Windows 10 Home, Chrome) (1)

Retention:

Relevant demo recommendations (2)

State handling (example: multiple cards vs single card in “manage card alerts”) (D, low impact - specialized use case)

User controlled path of discovery (when multiple paths are available on the same screen) (D, low impact - specialized use case)

Referral:

Demo sharing (fb, twitter, li, email) (mobile) (D, low impact - not something users want)

Customer Satisfaction Surveys (3)

Radical:

Simultaneously execute actions in app while going through demo in the same screen (4, Long term moonshot)

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