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From the navigation, select Content > Copy
Click the New Copy Template button
Name your copy using the Template Title fieldUse the Template Body field to enter your message and include merge tag variables such as {{greeting}} for personalization.
Merge variables pull in recipient data from the audience list:{{greeting}} = Populates the first names of the recipients. Ex. 'Dear {{greeting}}' for homeowners Bob and Susan Price would result in 'Dear Bob and Susan.' We suggest starting all of your copy templates with "Hi {{greeting}}" to ensure your copy addresses the recipient properly.{{site_city}} = The city of the property you are reaching out about{{user_name}} = Populates the name associated with the account you are logged into{{smart_number}} = Populates the Smart Number associated with the account you are logged into. The Smart Number must be included to enable lead tracking and receive a text message to your mobile with information we have about the caller (name, phone number, address, home value, equity, etc).Important Note: All merge tags must include the double brackets.Click Save
Go to column J
Provide a column name, i.e. favorite_color (use underscores, no spaces)
so you can send mail to this audience using {{favorite_color}} as a merge tag
Create Copy Template
Within the platform, Addressable provides performance-tested copy templates as a dropdown selection. Once selected, you have the ability to make text edits and the option to save as a new copy template.
Optionally, you can build a custom copy template.
Create Custom Copy Template
To build a custom copy template for repeated use, following these instructions:
The new copy template will now be included as a dropdown selection when you create a mailing.
Create Custom Merge Tag
When you as a csv file, you have the option to create your own merge tag to use in a custom copy template.
As an example, we’ll create a custom merge tag for {{favorite_color}}.
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