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SWOT

Leverage your team's superpowers to identify account strengths, weaknesses, opportunities, and threats.

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A SWOT ritual to leverage your superpowers.

Every account team has a unique set of experiences, skills, strengths, and assets. When combined, these ingredients form a superpower. The best account teams develop a sharp self-awareness of their own superpowers.

This quick ritual taps on different perspectives to ask how to:

Amplify an account’s strength?

Provide support for an account’s weakness?

Catalyze a big opportunity for the account?

Navigate a challenging threat to the account?

Impact: a stronger perspective on how to build customer value.

Each team member adds ideas around the company’s strengths, opportunities, weaknesses, and threats. Then, everyone upvote their favorites and discusses together as a group.

Ready to get started? Clear example data:

Clear example data

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💭 Add a SWOT item:

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Add a Strength

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Add a Weakness

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Add an Opportunity

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Add a Threat

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SWOT Brainstorm

SWOT Brainstorm

Strength

Manufacturing capacity

Buck Dubois

Strong fundamentals

Mary Jones

First-mover advantage

Polly Rose

Weakness

Current hiring strategy

Buck Dubois

Tech debt

Felix Marlin

Lack of sales playbook

Lawrence Fitzgerald

Opportunity

Aggressive paid marketing

Felix Marlin

Expand into new markets

Lawrence Fitzgerald

Win the simple use case

Mary Jones

Acquire adjacent technology

Adam Davis

Threat

New competitor offering same service

Joel Davis

Pending lawsuit

Polly Rose

Hostile takeover

Adam Davis

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Discussion Notes

Write notes here. Focus your discussion on ideas that are inconsistent with the internal team’s priorities.

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Gallery

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