SWOT
SWOT
Leverage your team's superpowers to identify account strengths, weaknesses, opportunities, and threats.
A SWOT ritual to leverage your superpowers.
Every account team has a unique set of experiences, skills, strengths, and assets. When combined, these ingredients form a superpower. The best account teams develop a sharp self-awareness of their own superpowers.
This quick ritual taps on different perspectives to ask how to:
Impact: a stronger perspective on how to build customer value.
Each team member adds ideas around the company’s strengths, opportunities, weaknesses, and threats. Then, everyone upvote their favorites and discusses together as a group.
Ready to get started? Clear example data:
Clear example data
💭 Add a SWOT item:
Add a Strength
Add a Weakness
Add an Opportunity
Add a Threat
SWOT Brainstorm
Manufacturing capacity
Strong fundamentals
First-mover advantage
Current hiring strategy
Tech debt
Lack of sales playbook
Aggressive paid marketing
Expand into new markets
Win the simple use case
Acquire adjacent technology
New competitor offering same service
Pending lawsuit
Hostile takeover
Discussion Notes
Write notes here. Focus your discussion on ideas that are inconsistent with the internal team’s priorities.
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