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Get started with this set of essential questions, or replace with your own. Attach financial reports or other research assets to the table below for record keeping.

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How do they make money?

Mercedes Benz's main revenue streams include:

Vehicle Sales: The sale of luxury vehicles is the primary source of revenue for Mercedes Benz. They offer a wide range of models, including sedans, SUVs, sports cars, and electric vehicles, catering to different customer preferences and market segments.

Spare Parts and Accessories: Mercedes Benz also generates revenue from the sale of spare parts and accessories for their vehicles. This includes components such as engines, transmissions, brakes, and interior/exterior accessories.

After-Sales Services: Mercedes Benz provides various after-sales services, including maintenance, repairs, and servicing. Customers can avail these services at authorized service centers, ensuring the longevity and optimal performance of their vehicles.

Financing and Leasing: Mercedes Benz offers financing and leasing options to customers, allowing them to purchase or lease vehicles with flexible payment plans. This revenue stream includes interest income from loans and lease payments.

Licensing and Merchandising: Mercedes Benz licenses its brand and logo for various merchandise, including clothing, accessories, and lifestyle products. This diversifies their revenue streams and enhances brand visibility.

It is worth noting that these revenue streams may vary in terms of their contribution to the overall revenue of Mercedes Benz. Some of the competitors to Mercedes Benz are BMW, Audi, and Lexus. These brands also cater to the luxury vehicle market and offer similar features and performance.

What’s their value proposition?

Luxury and high-quality vehicles

Advanced technology and features

Prestige and status

Exceptional performance and driving experience

What are their core values?

Safety

Quality

Innovation

Passion

Performance

Who are their competitors?

Some of the competitors to Mercedes Benz are BMW, Audi, and Lexus.

What risks do they face?

Mercedes Benz must adapt quickly to stay ahead of the curve amidst a major transformation in the automotive industry due to technological change. The company must navigate regulatory and legal challenges, as well as changing consumer preferences, while investing in new technologies and developing innovative products. Despite challenges, Mercedes has a strong brand and track record of success to emerge as a leader in the rapidly-evolving automotive landscape.

What is our POV on what we can do for them?

Mercedes Benz should definitely consider partnering with our productivity startup as we have a proven track record of helping businesses increase their efficiency, productivity, and profitability. By implementing our technologies, Mercedes Benz can not only improve the safety and performance of their vehicles but also streamline their operations, reduce costs, and enhance customer satisfaction. Our collaborative approach and dedication to ongoing research and development ensure that we can tailor our solutions to meet the specific needs of Mercedes Benz. With our cutting-edge technologies and expertise, we are confident that we can help Mercedes Benz maintain its position as a market leader in the automotive industry.

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Notes

Q4 letter

FINAL-Q4-22-Shareholder-Letter.pdf

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