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Ideal customer profile and pains

3️⃣ IDEAL CUSTOMER PROFILE & PAINS

🎯 Customer Profile
Attribute
Description
Location
Victoria ( Metro Melbourne ideal ). Excludes Mildura & Portland.
Homeowner
Must own the home to qualify.
Employment
Must be working or employed (full-time, part-time or self-employed). Unemployed or on disability pension = upfront payment only.
Power Bill
$300 – $800 + per quarter.
Solar
Existing system or interested in adding one.
Age Range
30 – 65 (working professionals or families).
Credit
Average to good standing for 0% plan.
Motivation
Sick of rising power bills and want energy independence.
There are no rows in this table
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😣 Common Pain Points

1️⃣ “Power bills keep going up.” – No control over costs. 2️⃣ “My solar doesn’t save me much anymore.” – Feed-in tariffs as low as 1–3 ¢/kWh. 3️⃣ “I hate buying my own power back at night.” 4️⃣ “We get blackouts and lose everything.” 5️⃣ “I can’t afford a battery outright.” – $0 upfront solves this. 6️⃣ “I don’t trust dodgy installers.” – Solar Victoria Accreditation + five-star reviews build trust.
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🧠 What They Actually Want

Lower bills immediately.
Control and independence from energy companies.
Reliable backup power.
A trusted installer that’s local and legit.
Simple interest-free finance they can understand.
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💬 Core Emotional Triggers
Emotion
Trigger Line
Frustration
“You’re paying top dollar for power you already made.”
Relief
“You’ll finally see that bill drop every quarter.”
Pride
“You’re taking control of your own power.”
Security
“Your family keeps the lights on when the grid goes down.”
Exclusivity
“No other company in Victoria ticks all three boxes like we do.”
There are no rows in this table
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✅ Summary for New Reps
Focus on pain → desire → solution → trust → action.
Lead with $45 a week and $0 upfront — simple math sells.
Push urgency (“rebates ending soon”).
Qualify for employment and home ownership early.
Close assumptively with the online application.
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