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Project Kickoff Template
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💡 Idea
What are you creating or changing? Is it a process, tool, or both?
🥅 Goal
What is the intended outcome? What is it solving for? Does it tie to our team values or big rocks?
🧵Context
What’s been done before? Is it related to any ongoing work? Add links to any learnings, retros, or research.
👯 Team
Who are the leaders, supporters, or stakeholders? How will they contribute?
Person
Role
Responsibilities
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⛰️ Milestones
What are the key moments in this project and on what date will they be met?
Key moment
Completed by
1
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📐 Measurement
How will you know if your goal was successful? Start with your why and think about ways to validate that with a measure. Some common indicators: quality, satisfaction, perception, loyalty, traffic, conversion, spread.
🧰 Resources
How much time and effort across the team?
💭 Assumptions
What do we believe to be true? What must be true to be successful?
💬 Strategic Questions
What questions do we need to answer to move forward? Who’s answering and by when?
🎲 Risks
If we meet our project goals, what existing structures or processes might be impacted?
🤝 Working Agreement
How often will the group meet? How often will you give updates or ask for feedback?





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