SQUACK is a feedback framework created by Julie Jensen, a former UX leader at Amazon, USAA, Microsoft, and Capital One. It is a simple, yet powerful way to give and receive feedback.
The SQUACK acronym stands for:
Suggestion: A comment or idea based on personal experience or opinions. Question: An area that needs clarity or explanation. User signals: Feedback based on how users interact with a design. Attention: Feedback that draws attention to something that needs to be fixed or improved. Critical: Feedback that is negative or constructive. The SQUACK framework helps to ensure that feedback is actionable, clear, and motivational. It also helps to prevent feedback from being misinterpreted or taken personally.
To use the SQUACK framework, simply identify the type of feedback you have and then provide a brief explanation. For example, if you have a suggestion, you might say something like, “I think the button should be bigger so that it’s easier to click.” If you have a question, you might say something like, “I’m not sure what the purpose of this icon is.”
The SQUACK framework is a great way to give and receive feedback in a constructive and productive way. It can help to improve the quality of your work and the work of others.