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Product-Market Fit Survey Template

Brought to you by Botanical
Product-market fit is the golden equilibrium where a product satisfies a strong market demand. A product-market fit survey assists companies in determining how well their product resonates with target audiences. These insights can then be used to optimize product features, messaging, and overall strategy.

Instructions:

Determine Your Audience: Target users who have engaged with your product recently and sufficiently enough to provide feedback.
Craft Clear Questions: Your survey questions should be concise, unbiased, and aimed at understanding the user's perception and needs.
Gather Responses: Distribute the survey using channels frequented by your audience.
Analyze the Results: Evaluate responses for patterns and insights that can drive future decisions.


Sample Survey Questions:
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Response Options
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Analysis Tips:

Focus on respondents who indicate they would be "very disappointed" without your product. Their insights can help you understand the product's core value.
Consider the recurring themes in open-ended responses. These represent areas of strength or improvement.
Compare responses against user engagement metrics to corroborate findings.

Additional Resources:

Books:
Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll and Benjamin Yoskovitz
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
Videos:

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