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Product-Market Fit Survey Template

Brought to you by Botanical
Product-market fit is the golden equilibrium where a product satisfies a strong market demand. A product-market fit survey assists companies in determining how well their product resonates with target audiences. These insights can then be used to optimize product features, messaging, and overall strategy.


Determine Your Audience: Target users who have engaged with your product recently and sufficiently enough to provide feedback.
Craft Clear Questions: Your survey questions should be concise, unbiased, and aimed at understanding the user's perception and needs.
Gather Responses: Distribute the survey using channels frequented by your audience.
Analyze the Results: Evaluate responses for patterns and insights that can drive future decisions.

Sample Survey Questions:
Response Options
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Analysis Tips:

Focus on respondents who indicate they would be "very disappointed" without your product. Their insights can help you understand the product's core value.
Consider the recurring themes in open-ended responses. These represent areas of strength or improvement.
Compare responses against user engagement metrics to corroborate findings.

Additional Resources:

Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll and Benjamin Yoskovitz
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

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