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Know which features to prioritize with a feature market analysis template
Step 3: Product Feature Comparison
Do a competitor comparison on a specific product feature
Step 1: Select a product feature ➡️ Home
Home
Step 2: List criteria for product feature comparison
Clear criteria
1
Content personalization
2
Content Variety
3
Customization options
4
Ads integration
5
Cross Device consistency
6
User Interface
7
User Experience
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Step 3: Write competitor comparison for this product feature
Do product analysis
Clear product analysis
Facebook
LinkedIn
Meetup
Home
Content personalization
content is very personalized based on personal interests and friends updates.
content related to professional interests and connections, yet personalized to your career interests.
most of the content in home page based on chosen interests.
Content Variety
offers a diverse range of content, including posts, images and videos. new content appears in every refresh.
offers a good variety of professional content including posts, images, articles and videos. most of the time new content appears every refresh.
very low content variety, it’s all about events, and no new content appears.
Customization options
allows users to customize feed preferences, hide posts, and control content visibility.
offers customization through profile settings and content preferences.
permits customization based on preferred event categories and group memberships.
Ads integration
incorporates lots of targeted ads based on personal interests, web search..
incorporates sponsored content and job recommendations.
displays event-related ads, often aligned with user's indicated interests.
Cross Device consistency
facebook offers a good experience on all devices, and a good responsive design but you have to sign in first.
LinkedIn offers a consistent experience across desktop and mobile devices. Also incorporates responsive design elements.
Meetup aims to provide a consistent experience across devices, allowing users to access event information and community updates seamlessly on all devices.
User Interface
all the visual elements are familiar and clear, i like the concept of shortcuts that makes it easier to reach my groups, pages etc. also include buttons well displayed to reach other pages.
The overall design is professional and simple, also includes tabs for Home, My Network, Jobs, Messaging, and Notifications, ensuring easy navigation. this makes it easy to reach other pages.
the overall design in average, the homepage showcasing upcoming events and community updates. the buttons are not well added and can cause confusion, no shortcuts for easy access to other pages.
User Experience
the overall experience is successful because of the content personalization and discoverability, also the visual elements are good.
the overall experience is successful because the design is well crafted, also the content personalization and variety is good.
the overall experience is not successful because not all the content is personalized and you can find very little options when it comes to events based on your interests.
Win/Lose
win
win
lose
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