Social Media Deliverables Tracker
Social Content Schedule (Pending)
Copy of Social Media Schedule (Live Content)
Social Media Strategy for UX Camp Calgary 2025
This strategy is designed to leverage key social media platforms and networks to achieve the goals outlined in the marketing plan, focusing on engagement, community partnerships, increasing visibility, and driving conversions.
By implementing this strategic approach, UX Camp Calgary can build excitement, increase visibility, and foster a thriving UX community while achieving its attendance and revenue goals.
1. Overall Objectives
Drive awareness of UX Camp Calgary 2025 as a high-quality conference. Promote the call for proposals, registrations, and event participation effectively. Build a sense of community and excitement leading up to the event. Spotlight sponsors to fulfill sponsorship package commitments, communicate gratitude, and uplift their respective brands. Secure 20% of the overall campaign goal of 300 registrants. 2. Platform-Specific Strategies
LinkedIn (Primary Channel)
Goals:
Target professional UX practitioners, leaders, and businesses. Highlight thought leadership and build credibility.
Tactics:
Call for Proposals: Posts emphasizing inclusivity and encouragement for new voices. Use quotes, testimonials, and visuals of past presenters. Speaker Announcements: Spotlight confirmed speakers with engaging visuals and their unique topics. Conference Topics: generate buzz and conversation around topics to be discussed during the conference (i.e., AI, UX leadership, service design, accessibility) Sponsor Announcements: Spotlight confirmed sponsors and communicate how their brands support the community. Sponsor Mentions: Fulfill our social mention commitment according to the Sponsorship Package (WIP)
Event Highlights: Promote the venue, session formats, and unique features of the conference. Engagement Posts: Polls or questions about UX trends, challenges, or topics of interest to encourage interaction. UX Leadership Content: Share articles, videos, or panel discussions on leadership in UX, with a tie-back to the conference. Speakers Engagement: develop a Social Media Tool Kit and encourage speakers to post on to their networks Use hashtags for visibility: #UXCampCalgary, #UXCommunity, #YYCUXDesign, #UXCampCalgary2025, #UXDesign, #ProfessionalGrowth, #Networking, #CalgaryUX 3-4 posts per week leading up to key milestones (e.g., proposal deadline, registration launch). Daily posts during the last week before the event. Audience: LinkedIn Ads to target UX professionals, students, and academics in Southern Alberta. Objective: Promote Early Bird and General Registration with conversion-focused campaigns. Slack
Goals:
Engage the 1,700-member community with direct, conversational messaging. Provide updates and reminders for deadlines. Tactics:
Content: Share calls for proposals, registration updates, and community spotlights in short, conversational posts. Engagement: Encourage Slack members to share the event details with their networks. BlueSky (New Channel - Secondary Focus)
Goals:
Engage with a niche, tech-savvy audience, including early adopters and UX practitioners. Establish a presence in an emerging social media space aligned with UX professionals' interests in decentralized and innovative technologies. Tactics:
Community Engagement: Post discussion prompts around UX trends, challenges, and tools. Event Highlights: Share updates, speaker announcements, and key event details tailored to BlueSky’s conversational tone. 2-3 posts per week leading up to the conference. Interact with UX-focused accounts and groups, fostering conversations about the event. Use hashtags for visibility: #UXCampCalgary, #UXCommunity, #YYCUXDesign, #UXCampCalgary2025, #UXDesign, #ProfessionalGrowth, #Networking, #CalgaryUX 3. Content Plan for Each Campaign Stage
Stage 1: Call for Proposals (November 15, 2024 – January 10, 2025)
Key Messages: Emphasize inclusivity and diverse perspectives in submissions. Showcase the benefits of presenting. Stage 2: Early Bird Registration (December 10, 2024 – January 31, 2025)
Key Messages: Highlight the value of attending at a discounted price.
Event previews (e.g., sneak peeks at confirmed speakers or workshops). Countdown reminders for Early Bird pricing. FAQs, Did you know?s, interesting tech articles, and other types of thought leadership Goals: Drive early registrations and generate buzz. Stage 3: General Registration (February 1, 2025 – March 18, 2025)
Key Messages: Stress the unique aspects of the event (e.g., networking, quality of sessions). Speaker profiles and workshop previews. Highlight the “why” of attending through videos and case studies. Goals: Maximize ticket sales. Stage 4: Last Minute Sales (March 18, 2024 - March 20, 2025)
Key Messages: Generate a sense of urgency and reinforce the unique benefits and features of the event. Speaker profiles and workshop previews. Highlight the “why” of attending through videos and case studies. Goals: Maximize last-minute ticket sales. Stage 5: Day of Conference Communications (March 22, 2025)
Key Messages: Conference kick-off; showcase the excitement and energy of the event. Behind-the-scenes pictures and videos to build anticipation. Encourage attendees to share content with event hashtags. Stage 6: Post-Conference Communications (March 23, 2025 – April 2025)
Key Messages: Reinforce the success of the event and maintain community engagement. Thank-you posts to attendees, speakers, and sponsors. Recap videos or blog posts. Teasers for future events. 4. Analytics and Metrics
Engagement rates on social posts: Target 5-8%. Conversion rates for registrations: Monitor via UTM links and event platform analytics. Community activity: Track discussions, shares, and feedback on Slack, Meetup, and LinkedIn. Content Development Resources
Hashtags:
#UXCampCalgary #UXDesign #ProfessionalGrowth #Networking #CalgaryUX
New Topics (Brainstorm):
Week of Jan. 20
Option 2 Poll: Tech jobs in Calgary grew 78% from 2018–2023, the highest growth of any major North American city (Visual Capitalist).
👉 How can Calgary UX best support this momentum and help drive continued growth?
1️⃣ Offer more networking and mentorship opportunities
2️⃣ Host skill-building workshops and events
3️⃣ Advocate for the role of UX in tech innovation
4️⃣ Connect local UX talent with growing companies
We’d love to hear your perspective—vote and share your ideas in the comments!
Connect and grow with the Calgary UX community at UX Camp 2025. Early bird tickets $49 until Jan 31.
[Add hashtags]
🎥 Missed our Figma Slides workshop in October? Watch it now!
Couldn’t join us? Catch the full recording with @AliAngco, Senior Product Designer at Shopify and UX/UI Teacher at Memorisely, and learn how to level up your presentations with Figma Slides: . Liked what you saw? Connect and grow with the Calgary UX community at UX Camp 2025. Early bird tickets $49 until Jan 31.
[Add hashtags]
LinkedIn Octopus Campaigns:
Week of Feb. 3
Exciting News for Calgary’s UX Community!
UX Camp Calgary is coming up, and we couldn’t ask for a better venue than Platform Calgary—the heart of innovation and tech in our city! 🌟
Located in the downtown Innovation District, Platform Calgary is more than just a space—it’s a hub for startups, entrepreneurs, and tech leaders shaping the future.
See you at Platform Calgary for UX Camp on March 22!
Poll Topics
Okay, here are the revised LinkedIn poll post ideas, each with post copy, a poll question, and four answer options. I've focused on keeping the options concise and relevant.
AI & UX:
Poll 2: "Which AI-powered UX feature are you most interested in exploring?" Post Copy: "AI is being integrated into UX in some fascinating ways. Which of these AI-driven features sparks your interest the most? Let me know in the comments if there's another AI UX application you're excited about! #AI #UX #UserExperience #ArtificialIntelligence #Design #Innovation" Options: Personalized Recommendations, Intelligent Chatbots, Automated Usability Testing, AI-driven Design Tools Poll 3: "Do you think AI will replace UX designers in the future?" Post Copy: "One of the big questions surrounding AI is its impact on jobs. Will AI eventually replace UX designers, or will it be a tool that empowers them? What do you think? #AI #UX #UserExperience #ArtificialIntelligence #Design #FutureofWork" Options: Yes, Definitely, Maybe, Probably Not User Research & Accessibility:
Poll 4: "What's your preferred method for conducting user research in 2024?" Post Copy: "Staying close to your users is crucial for great UX. What research methods are you relying on most in 2024? Share your go-to techniques! #UXResearch #UserResearch #UX #UserExperience #Design #ResearchMethods" Options: Remote User Testing, In-Person Interviews, Surveys, A/B Testing Poll 5: "How important is accessibility in UX design?" Post Copy: "Accessibility is a fundamental aspect of user-centered design, ensuring everyone can access and use digital products. How important do you consider accessibility in UX? #Accessibility #UX #UserExperience #InclusiveDesign #DesignForAll" Options: Absolutely Essential, Very Important, Important, Somewhat Important Poll 6: "Which accessibility guideline do you find most challenging to implement?" Post Copy: "Creating truly accessible experiences can be complex. Which of these WCAG guidelines do you find the trickiest to put into practice? Let's discuss and share tips! #Accessibility #WCAG #UX #UserExperience #Design #InclusiveDesign" Options: WCAG Compliance, Color Contrast, Keyboard Navigation, Screen Reader Compatibility Design Trends & Tools:
Poll 7: "Which UX design trend are you most excited about this year?" Post Copy: "The world of UX design is constantly evolving. Which of these current design trends are you most excited to see more of? #UXDesignTrends #UX #UserExperience #Design #WebDesign #UI" Options: Neumorphism, Glassmorphism, Microinteractions, Dark Mode Poll 8: "What's your go-to UX design tool?" Post Copy: "Every UX designer has their favorite tools. Which design software do you rely on most for your work? #UXDesignTools #UX #UserExperience #Design #Figma #Sketch #AdobeXD" Options: Figma, Sketch, Adobe XD, InVision Poll 9: "Are you using any no-code/low-code platforms for UX prototyping?" Post Copy: "No-code and low-code platforms are changing the way we prototype. Are you leveraging these tools in your UX workflow? #NoCode #LowCode #UX #UserExperience #Prototyping #Design" Options: Yes, Regularly, Sometimes, Rarely Emerging Technologies & UX:
Poll 10: "Are you exploring the potential of Web3 for UX?" Post Copy: "Web3 is a hot topic, but how is it impacting UX? Are you diving into the world of decentralized experiences? #Web3 #UX #UserExperience #Blockchain #Metaverse #Decentralized" Options: Yes, Actively, Somewhat, Not Yet Poll 11: "Which emerging technology do you think will have the biggest impact on UX in the next 5 years?" Post Copy: "The future of UX is full of possibilities. Which of these emerging technologies do you think will be the most transformative for user experience? #EmergingTech #UX #UserExperience #ARVR #Metaverse #FutureofUX" Options: AR/VR, Metaverse, Blockchain, Quantum Computing General Engagement:
Poll 12: "What's the biggest challenge you face as a UX professional?" Post Copy: "Being a UX professional comes with its own set of challenges. What's the biggest hurdle you face in your UX work? Let's discuss and support each other! #UXChallenges #UX #UserExperience #Design #UXCommunity" Options: Communicating UX Value, User Research Limitations, Keeping Up with Trends, Collaboration Archived Content
Poll 1: "How excited are you about the potential of AI to enhance user experience?"
Post Copy: "Artificial intelligence is rapidly changing the tech landscape, and its potential impact on UX is huge. From personalized experiences to automated testing, AI offers exciting possibilities. What's your take on AI's role in UX? #AI #UX #UserExperience #ArtificialIntelligence #Design" Options: Very Excited, Somewhat Excited, Neutral, Not Very Excited
Did you know?
Every dollar invested in UX brings $100 in return, helping organizations boost efficiency, increase customer satisfaction, and drive revenue growth.
Discover how UX leaders are championing the business value of user-centered design across their organizations at UX Camp 2025.
🎉 Sneak Peek: UX Camp is Almost Here!
Get ready to dive into Calgary UX Camp, where we’ll explore the latest trends and insights shaping the UX world. Here’s a glimpse at the exciting threads we’ll be unraveling:
🤖 AI in UX – Discover how AI is transforming design and creating new possibilities for user experiences.
💼 UX Leadership – Learn how to inspire teams, drive strategy, and lead with impact in today’s evolving tech landscape.
🛠️ Service Design – Explore tools and strategies for designing seamless, end-to-end experiences that delight users.
♿ Accessibility – Build inclusive designs that ensure access and equity for all.
Whether you’re a seasoned pro or just starting your UX journey, there’s something for everyone. Stay tuned for more details and session highlights!
📅 Connect and grow with the Calgary UX community at UX Camp 2025 on March 22. Early bird tickets $49 until Jan 31.
Option 1 Poll: Tech jobs in Calgary grew 78% from 2018–2023, the highest growth of any major North American city (Visual Capitalist).
👉 How do you think UX designers contribute to this incredible growth?
1️⃣ By improving customer satisfaction and retention
2️⃣ By driving product innovation
3️⃣ By aligning user needs with business goals
4️⃣ By boosting team collaboration
We’d love to hear your thoughts—vote and share in the comments!
Join the conversation with us at UX Camp 2025. Early bird tickets on sale for $49 until Jan 31.
Social Media Content
