Marketing

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Event Brief Template

Event Name

Event Description and Background
How did this event come about and what is its purpose?
What is the format for the event?
For example, is this event taking place in-person, live via an online platform such as Zoom, or delivered as a pre-recorded video?
What is the specific role for the president as a speaker at this event?
Who is the target audience?
How many guests are expected to attend?
Program/Timeline
Time
Activity
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Acknowledgements
Who needs to be acknowledged at this event? Typical acknowledgements include the following:
Chancellor of the University of Calgary
Members of the Board of Governors
Members of the University of Calgary Senate, Alumni Association Board of Directors and Executive Leadership Team
Student leaders from the Students’ Union and the Graduate Students’ Association
Named donors of faculties, institutes or centres at the University of Calgary
Government representatives
Key Messages
What are the main points that you would like the president to address in the speaking remarks?
Please provide supporting information to ensure the accuracy and quality of the remarks, such as:
Statistics, key milestones and anecdotes that demonstrate the impact of this program for the University of Calgary and the wider community.
If some of these key messages will also be covered in more detail by another speaker during the program, please note this accordingly.
If the president will be introducing a speaker or providing a specific thank you to a guest at the event, please provide a detailed bio in the section below.
Key message
Supporting points
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Key message
Supporting points
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Key message
Supporting points
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Supporting communications materials
Are you writing a UToday story, creating a website or media release connected to this event? If so, please provide draft to help inform speaking notes.
Media
Has external media been invited to the event?
VIP Guests
Note any VIP guests that you would like the president to be aware of, but that do not need to be specifically acknowledged in the remarks.
Bio(s)
Include photos where possible and describe a contact’s specific connections or relationship to the University of Calgary if applicable.
Dress Code
Indicate if the dress code is different from typical business attire.
Other
Will there be a podium for the speaking remarks?
Will there be a lapel microphone or other?
Event Contacts
Event Contact:
List the key contact from your team who will be coordinating logistics and communications for the event.
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