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Marketing
Campaign
Campaign/Event Name
This template is to be used for sharing info/content/assets for centrally organized events such as Giving Day, Alumni All-Access, Convocation, etc.
Version
Current date
Prepared by
Prepared for
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IMPORTANT DATES
CAMPAIGN/EVENT THEME
Describe the theme of the campaign/event, e.g., “You don’t have to be on campus to help students succeed” (from Giving Day 2023)
GOALS & OBJECTIVES
GOAL:
OBJECTIVES (measurable):
AUDIENCES
Who are you trying to reach?
Primary Audiences
Secondary Audiences
Tertiary Audiences (if required)
KEY MESSAGES
Primary key message
(10-15 words)
Supporting points
(Maximum 3)
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Key message
(10 words)
Supporting points
(Maximum 3)
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Key message
(10 words)
Supporting points
(Maximum 3)
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TACTICS AND COLLATERAL
Tactic
Deadline
Action/Notes
Channel
Owner
Responsible Party
Audience
Status
When will the assets be available?
When does content need to be published?
Where can people find assets?
Are there editable templated (InDesign, Photoshop, PowerPoint, etc.)
Web, social (handles and hashtags), newsletters, video, EBBs, posters, etc.
Who will provide/create content?
Who is responsible for posting content?
Define audience for each tactic (if different)
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OTHER IMPORTANT INFORMATION
EVENT/CAMPAIGN RESULTS OR OUTCOMES
Optional: If you want to include outcomes/results post-event or campaign. Should refer back to the goals and objectives stated earlier.
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