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Departments
0
Department
Owner
Subteams
📚 - Management
1
CB
Cal Brunell
1
📚 - Management
💬 - Clinical
1
BB
Brittany Brunell
1
💬 - Clinical
💁 - Support
1
KD
Kristella Dy
1
💁 - Support
💻 - Product
1
MG
Mo Godin
1
💻 - Product
📈 - Customer Experience
3
MM
Mattia Melillo
3
🤑 - Sales
🙌 - Customer Success
📈 - Customer Experience
📝 - Content
3
LL
Lucia Lezama
3
📹 - Video
🎮 - Interactive
🎨 - Design
🆒 - Marketing
2
JM
Josh Ma
2
☎️ - Comms
🚄 - Infrastructure
Add row

Easy Add KRs
2
Team
Objective
Key Result
Shared With
Estimated End Date
Level
Specific Owner (If Any)
Progress
Current Status
Aspiration
Department
1
💬 - Clinical
Institutionalize Equity
Perform equity audit on any piece of content that’s released
8/31/2021
Company
BB
Brittany Brunell
Green
Be a Force for Good
💬 - Clinical
2
💬 - Clinical
Institutionalize Equity
Launch script writing freelance program by September 1st, 2021
8/31/2021
Company
BB
Brittany Brunell
Green
Be a Force for Good
💬 - Clinical
3
📚 - Management
Be the Best Place to Work in the World (Take Care of Our Own)
Hire a Director of People Ops by November 1st, 2021
10/31/2021
Company
CB
Cal Brunell
Green
Take Care of Our Own
📚 - Management
4
💬 - Clinical
Build the Most Inclusive SEL Curriculum on the Market
Release a High School SCC bundle in January 2022
12/31/2021
Company
BB
Brittany Brunell
Green
Be a Force for Good
💬 - Clinical
5
📚 - Management
Institutionalize Equity
Release an equitable and inclusive hiring plan by December 31st, 2021
12/31/2021
Company
CB
Cal Brunell
Yellow
Be a Force for Good
📚 - Management
6
📚 - Management
Be the Best Place to Work in the World (Take Care of Our Own)
Health Insurance & Retirement for International Team by December 31st, 2021
12/31/2021
Company
CB
Cal Brunell
Green
Take Care of Our Own
📚 - Management
7
📚 - Management
Be the Market Leader in SEL
1 million students covered by June 30th, 2022
6/30/2022
Company
CB
Cal Brunell
Red
Gotta double in 1 year!
Perform at a High Level
📚 - Management
8
📚 - Management
Be the Market Leader in SEL
At least 80 NPS for elite & enterprise customers every year
6/30/2022
Company
CB
Cal Brunell
Will start measuring July 1st, 2021
Perform at a High Level
📚 - Management
9
📚 - Management
Be the Market Leader in SEL
Negative net churn in existing PO customers every year
6/30/2022
Company
CB
Cal Brunell
Will start measuring July 1st, 2021
Perform at a High Level
📚 - Management
10
📚 - Management
Be the Best Place to Work in the World (Take Care of Our Own)
Less than 5% turnover per year
6/30/2022
Company
CB
Cal Brunell
Green
Take Care of Our Own
📚 - Management
11
📚 - Management
Be the Best Place to Work in the World (Take Care of Our Own)
Employee NPS of 90 each year
6/30/2022
Company
CB
Cal Brunell
Green
Take Care of Our Own
📚 - Management
12
💬 - Clinical
Build the Most Inclusive SEL Curriculum on the Market
Grade-by-grade SEL for elementary in August 2022
7/31/2022
Company
BB
Brittany Brunell
Yellow
Be a Force for Good
💬 - Clinical
13
💬 - Clinical
Build the Most Inclusive SEL Curriculum on the Market
Middle & HS Banded SEL Curricula in August 2023
7/31/2023
Company
BB
Brittany Brunell
Yellow
Be a Force for Good
💬 - Clinical
14
💬 - Clinical
Build the Most Inclusive SEL Curriculum on the Market
Launch Adult SEL by August 2023
7/31/2023
Company
BB
Brittany Brunell
Yellow
Be a Force for Good
💬 - Clinical
15
📚 - Management
Be the Best Place to Work in the World (Take Care of Our Own)
Compensation for all roles in top 25% of Boston rates, regardless of location, by June 30th, 2024
6/30/2024
Company
CB
Cal Brunell
Yellow
Take Care of Our Own
📚 - Management
16
📚 - Management
Be the Market Leader in SEL
At least 100 users or 10,000 students covered in 80 of top 100 school districts by June 30th, 2025
6/30/2025
Company
CB
Cal Brunell
Yellow
Perform at a High Level
📚 - Management
17
📚 - Management
Be the Market Leader in SEL
40 million students covered by June 30th, 2030
6/30/2030
Company
CB
Cal Brunell
Yellow
“Most people overestimate what they can do in one year and underestimate what they can do in ten years.”
Perform at a High Level
📚 - Management
18
📹 - Video
Strengthen video team’s capacity and workflows by incorporating new team members and partnering with a post-production studio.
Hire a Video Production Manager that takes care of management and organization tasks with in-house team and studio by September 2021.
9/1/2021
Department
📝 - Content
19
📹 - Video
Strengthen video team’s capacity and workflows by incorporating new team members and partnering with a post-production studio.
Hire post-production studio by August 16th 2021.
8/16/2021
Department
📝 - Content
20
📹 - Video
Strengthen video team’s capacity and workflows by incorporating new team members and partnering with a post-production studio.
Studio produces all ongoing monthly video releases starting in November 2021.
11/30/2021
Department
📝 - Content
21
📹 - Video
Strengthen video team’s capacity and workflows by incorporating new team members and partnering with a post-production studio.
Hire and onboard an animator and a video editor by August 31st 2021.
8/31/2021
Department
📝 - Content
22
📹 - Video
Strengthen video team’s capacity and workflows by incorporating new team members and partnering with a post-production studio.
Hire and onboard a video editor with animation skills by December 31st 2021.
12/31/2021
Department
📝 - Content
23
📹 - Video
Strengthen video team’s capacity and workflows by incorporating new team members and partnering with a post-production studio.
Produce 16 videos for High School special education students by December 10th 2021.
💬 - Clinical
12/10/2021
Department
📝 - Content
24
🎮 - Interactive
Organize the team to meet the growing demands of production for interactive content
Produce 2 games for High School special education students and 1 game for pre-k students by December 2021.
💻 - Product💬 - Clinical
12/10/2021
Department
📝 - Content
25
🎮 - Interactive
Organize the team to meet the growing demands of production for interactive content
Create and maintain a calendar to regulate the cadence of game production and releases by December 2021.
12/10/2021
Department
📝 - Content
26
🎮 - Interactive
Organize the team to meet the growing demands of production for interactive content
Fill the role of Activities Lead to own the entire activities workflow and production process by November 2021.
11/30/2021
Department
📝 - Content
27
🎨 - Design
Create a solid brand identity to support the growing content production in our different departments.
Consolidate Everyday Speech’s brand guidelines and design organization for the different content types we have by December 20th 2021.
12/20/2021
Department
📝 - Content
28
🎨 - Design
Create a solid brand identity to support the growing content production in our different departments.
Finish designing the remaining goal posters for the Special Education curriculum
12/31/2021
Department
📝 - Content
29
🎨 - Design
Create a solid brand identity to support the growing content production in our different departments.
Increase capacity of the design team by hiring a second illustrator by January 2022.
1/15/2022
Department
📝 - Content
30
🎨 - Design
Create a solid brand identity to support the growing content production in our different departments.
[Stretch] Release a prototype of a new design content format
1/31/2022
Department
📝 - Content
31
💬 - Clinical
Launch Grade by Grade SEL
Finalize elements of ultimate ES SEL Lesson by August 31st
8/31/2021
Department
💬 - Clinical
32
💬 - Clinical
Launch Grade by Grade SEL
Scope & Sequence finalized by Oct. 31st
10/1/2021
Department
💬 - Clinical
33
💬 - Clinical
Launch Grade by Grade SEL
2 sprints worth of SEL videos written by Dec 23rd (before break)
12/23/2021
Department
💬 - Clinical
34
💬 - Clinical
Launch Grade by Grade SEL
Clinical content for all materials written by May 2022
5/31/2022
Department
💬 - Clinical
35
💬 - Clinical
Launch Grade by Grade SEL
All materials completed by July 2022
📝 - Content
5/31/2022
Department
💬 - Clinical
36
💬 - Clinical
Create our ideal SEL video format(s)
Have two brainstorming sessions with content & product by September 10th
📝 - Content💻 - Product
5/31/2022
Department
💬 - Clinical
37
💬 - Clinical
Create our ideal SEL video format(s)
Write first draft by September 17th
5/31/2022
Department
💬 - Clinical
38
💬 - Clinical
Create our ideal SEL video format(s)
Have templates finalized by Oct 8th
5/31/2022
Department
💬 - Clinical
39
💬 - Clinical
Get freelance writing program up and running
Each freelancer submits a usable script by October 1st.
5/31/2022
Department
💬 - Clinical
40
💬 - Clinical
Get freelance writing program up and running
At least 4 freelancers write 2 scripts per month in October, November, and December.
5/31/2022
Department
💬 - Clinical
41
🤑 - Sales
Become market leader in SEL
Hit 5.5 Million in PO Revenue
12/31/2021
Department
Red
$2,109,512.29
📈 - Customer Experience
42
🤑 - Sales
Become market leader in SEL
Achieve 10% to SPED Tam in Tier 1-3
12/31/2021
Department
Yellow
5%
📈 - Customer Experience
43
🤑 - Sales
Become market leader in SEL
Achieve 969 active districts (Top 2,500)
3/31/2022
Department
Yellow
559
📈 - Customer Experience
44
🤑 - Sales
Become market leader in SEL
Achieve an average revenue of $6,000/district in active tier 1-3 districts
12/31/2021
Department
Yellow
$3,133.28
📈 - Customer Experience
45
🤑 - Sales
Become market leader in SEL
Maintain 90% retention of PO districts
12/31/2022
Department
Yellow
📈 - Customer Experience
46
📈 - Customer Experience
Be the most E-cubed CX team in Education [Efficient, Effective, Engaging]
Build Hubspot Playbook for each stage and achieve 75% with “objective achieved”
12/31/2021
Department
Green
Need to build the automation in order to score each call
📈 - Customer Experience
47
📈 - Customer Experience
Be the most E-cubed CX team in Education [Efficient, Effective, Engaging]
Red flag deal stage less than 15 days average
8/31/2022
Department
📈 - Customer Experience
48
📈 - Customer Experience
Be the most E-cubed CX team in Education [Efficient, Effective, Engaging]
[Pipeline Redesign] Build SDR, AE, Renewal pipeline
9/30/2021
Department
Red
📈 - Customer Experience
49
🤑 - Sales
Be the most E-cubed CX team in Education [Efficient, Effective, Engaging]
Time spent in early pipeline deal stages less than 2 days (to initiate contact) over the period of January 2022 - June 2022
6/30/2022
Department
📈 - Customer Experience
50
📈 - Customer Experience
Be the most E-cubed CX team in Education [Efficient, Effective, Engaging]
Average 15 logins per user for Enterprise districts and above within first 45 days from September 1st - March 31st 2022
3/31/2022
Department
📈 - Customer Experience
51
🤑 - Sales
Demonstrate progress within general ed SEL market
Land 35 SEL deals with an average of at least $5,500
9/30/2022
Department
📈 - Customer Experience
52
🤑 - Sales
Demonstrate progress within general ed SEL market
Identify at least 350 counselors or social workers in hubspot in tier 4 by December 31st
12/31/2021
Department
Yellow
November/December Goal → Need to build that capability in the playbooks, remove contact property SEL Survey should capture this as well
📈 - Customer Experience
53
📈 - Customer Experience
Demonstrate progress within general ed SEL market
Complete at least 90 SEL demos
6/30/2022
Department
Yellow
Currently >10
📈 - Customer Experience
54
📈 - Customer Experience
Demonstrate progress within general ed SEL market
Complete at least 150 initial SEL meetings with a counselor or social worker
6/30/2022
Department
Yellow
Currently at 10
📈 - Customer Experience
55
🙌 - Customer Success
Leverage positive feedback to build champions
70 NPS in Tier 1-3 for SY 21-22
6/30/2022
Department
📈 - Customer Experience
56
🙌 - Customer Success
Leverage positive feedback to build champions
80 NPS in Elite / Century customers for SY 21-22
6/30/2022
Department
📈 - Customer Experience
57
💻 - Product
Continue to innovate as we expand our content library by increasing the quantity and quality of our interactive materials.
Hold at least one product-focused brainstorming meeting with clinical and content every month from November through February 2022.
💬 - Clinical📝 - Content
2/28/2022
Department
💻 - Product
58
💻 - Product
Continue to innovate as we expand our content library by increasing the quantity and quality of our interactive materials.
By September 30th, 2021, have a dashboard in Mixpanel that tracks the usage across all interactive and non-interactive content.
9/30/2021
Department
💻 - Product
59
💻 - Product
Continue to innovate as we expand our content library by increasing the quantity and quality of our interactive materials.
By June 30th, 2022, increase the ratio of interactive content usage by XX% (amount determined by September 31st, 2021).
📝 - Content💬 - Clinical
6/30/2022
Department
ON HOLD
💻 - Product
60
💻 - Product
Have the best video player experience in the education industry.
Have 3 content-agnostic video player features (ex. Chapter Markers) built and tested by August, 2022.
📝 - Content💬 - Clinical
8/1/2022
Department
ON HOLD
💻 - Product
61
💻 - Product
Have the best video player experience in the education industry.
[Stretch] Release a video with an interactive element by March 1st, 2022
💬 - Clinical📝 - Content
3/1/2022
Department
ON HOLD
💻 - Product
62
💻 - Product
Deliver value to our end users by encouraging increased use of the platform.
Increase the average number of sessions during web users’ first 30 days by 25%, comparing the periods September 6th - October 4th to January 10th to February 7th.
🆒 - Marketing
2/7/2022
Department
ON HOLD - Onboarding project moved to backlog
💻 - Product
63
💻 - Product
Increase the capacity of our development team
Hire 4 new developers by January 4th, 2022
📚 - Management
1/4/2022
Department
Yellow
💻 - Product
64
💻 - Product
Within the product team specifically, generate product improvements by better understanding our customers’ motivations and desires.
Facilitate Mixpanel research by including tracking in every single feature we release (with the exception of student-facing materials) between the months of October 2021 and August 2022.
12/31/2021
Department
💻 - Product
65
💻 - Product
Within the product team specifically, generate product improvements by better understanding our customers’ motivations and desires.
Present an analytics report 4 times to all department heads. Presentations should take place once every two months - November, January, March and May.
4/29/2022
Department
💻 - Product
66
💻 - Product
Within the product team specifically, generate product improvements by better understanding our customers’ motivations and desires.
Hold 5 product-team-only brainstorming meetings to discuss feature improvements (based on user analytics and CS feedback). Meetings should take place once a month - November, December, January, February and March.
3/31/2022
Department
REMOVE - We have 3 key results that involve analytics reports and brainstorming meetings. We can cut that down by having just the bi-monthly meeting that included Clinical, Content and Product. We’ll also have the department heads meeting, but that can shift to async since it’s less of a brainstorm and more of an update for the team.
💻 - Product
67
💻 - Product
Become a more efficient and strategic Product Development team, with a robust product pipeline for week-to-week work and a product roadmap that is based on a yearly timescale.
By November 1st, 2021, create a tracking dashboard to manage the development process that includes at least 30 hours per week for every developer.
11/1/2021
Department
Green
💻 - Product
68
💻 - Product
Become a more efficient and strategic Product Development team, with a robust product pipeline for week-to-week work and a product roadmap that is based on a yearly timescale.
Reduce the difference between ‘estimated number of points’ and ‘actual number of points’ by 50% (periods between November 1st, 2021 and Jan 28th 2022 vs. period between January 31 2022 and May 2nd, 2022.)
5/2/2022
Department
💻 - Product
69
💻 - Product
Become a more efficient and strategic Product Development team, with a robust product pipeline for week-to-week work and a product roadmap that is based on a yearly timescale.
By May 31st, 2022, reduce points spent on troubleshooting/bug fixes for existing features by 50% (period between October 15, 2021 and Jan 2022 vs. period between Feb 2022 and May 2022.)
5/31/2022
Department
💻 - Product
70
💻 - Product
Become a more efficient and strategic Product Development team, with a robust product pipeline for week-to-week work and a product roadmap that is based on a yearly timescale.
Complete SLP 5.0 build plan by December 31st, 2021
12/31/2021
Department
💻 - Product
71
🚄 - Infrastructure
Provide clarity in purchasing consideration to reduce page exits on pricing pages and cart abandonment
Deploy behavior analytics tool to test, measure, and optimize the website by August 31st, 2021
8/31/2021
Department
Green
Gained some initial learnings on current website that is informing our choices on the new one; however, we’ll need to redeploy on the new staging3 environment.
🆒 - Marketing
72
🚄 - Infrastructure
Provide clarity in purchasing consideration to reduce page exits on pricing pages and cart abandonment
Implement re-engagement touchpoints for quote follow-ups and recapturing cart abandonment by August 31st, 2021.
8/31/2021
Department
Red
Not yet started, waiting on new website deployment
🆒 - Marketing
73
🚄 - Infrastructure
Provide clarity in purchasing consideration to reduce page exits on pricing pages and cart abandonment
Reduce page load speeds to 3s by January 31st, 2022 (currently 6.2s)
1/31/2022
Department
Yellow
Started with the new page designs, but will continue to implement fixes and tactics over time.
🆒 - Marketing
74
🚄 - Infrastructure
Provide clarity in purchasing consideration to reduce page exits on pricing pages and cart abandonment
Lower Q1 2022 cart abandonment rate to 50%
3/31/2022
Department
Yellow
Started with the new sign-up page, we’ll continue to optimize once website is launched
🆒 - Marketing
75
🚄 - Infrastructure
Provide clarity in purchasing consideration to reduce page exits on pricing pages and cart abandonment
Lower Q1 2022 pricing page exit rate to 65%
3/31/2022
Department
Yellow
Started with new website dev, we’ll continue to optimize once website is launched
🆒 - Marketing
76
🚄 - Infrastructure
Provide clarity in purchasing consideration to reduce page exits on pricing pages and cart abandonment
Deploy lead capture landing pages such as ‘Material Mix Monday Newsletter Sign-up’ to capture new leads by August 30th, 2021
8/31/2021
Department
Yellow
Designs and specs are done, holding in backlog until website dev resourcing opens up.
🆒 - Marketing
77
🚄 - Infrastructure
Create immediately accessible value to drive towards an active purchase consideration
Restructure Goal Posters and Worksheet Creator resource via the website by the beginning of January 2022
1/3/2022
Department
Red
🆒 - Marketing
78
🚄 - Infrastructure
Create immediately accessible value to drive towards an active purchase consideration
Increase the number of items that contribute to our lead score by 100% by November 1st.
11/1/2021
Department
Yellow
Implemented new attribution tracking with HubSpot as part of the Quote Generator. We’ll be flushing out other identifiers once Google Tag Manager is implemented
🆒 - Marketing
79
🚄 - Infrastructure
Create immediately accessible value to drive towards an active purchase consideration
Average 1,000 new individuals with at least 3 scorable activities per month from September - December.
12/31/2021
Department
May need more parameters around this, are we talking HubSpot here?
🆒 - Marketing
80
🚄 - Infrastructure
Improve trial to paid conversion rates towards 50%
Build out initial connection between MixPanel and Iterable by February 2022
💻 - Product
2/28/2022
Department
Red
This will be most appropriate once we have an integrations engineer on board.
🆒 - Marketing
81
🚄 - Infrastructure
Improve trial to paid conversion rates towards 50%
Begin sending tailored emails based on SLP behavioral signals (from MixPanel) as part of the onboarding process by August 2022
💻 - Product
8/8/2022
Department
Red
🆒 - Marketing
82
🚄 - Infrastructure
Improve trial to paid conversion rates towards 50%
Have a user experience sync with Product, Sales, Customer Support, and Customer Success every month to discuss needs, questions, and concerns during a user’s first 30 days from July 2021 to August 2022
💁 - Support💻 - Product📈 - Customer Experience
8/31/2022
Department
🆒 - Marketing
83
☎️ - Comms
Increase discoverability with new educators looking for a SC and SEL solution via technical and non-technical SEO.
Publish 4 pieces of SEO content/month for 3 straight months, starting in August.
10/31/2021
Department
Yellow
Brought down to 4 for now as Isabel ramps up; this is part of her 60 day plan
🆒 - Marketing
84
☎️ - Comms
Increase discoverability with new educators looking for a SC and SEL solution via technical and non-technical SEO.
Increase traffic from organic SERPs by 10% YoY for each month of SY 21-22 [adjust once we have a baseline growth rate]
6/30/2022
Department
Red
Builds on top of our efforts above
🆒 - Marketing
85
☎️ - Comms
Increase discoverability with new educators looking for a SC and SEL solution via technical and non-technical SEO.
Improve average position in organic SERP to top 5 positions (currently averaging 9.4) by the start of 2022.
1/3/2022
Department
Yellow
New SEO analysis has been done and implemented on new pages; we’re also looking to implement new analytic tools
🆒 - Marketing
86
🚄 - Infrastructure
Refine GTM planning for the launch of new programs and initiatives
Document fundamental GTM planning steps for Everyday Speech and facilitate cross-departmental alignment on touchpoints and comms with planning and pre-launch meetings by August 31st, 2021
8/31/2021
Department
Red
🆒 - Marketing
87
🚄 - Infrastructure
Refine GTM planning for the launch of new programs and initiatives
Grow web registration during the Back to School timeframe (August 1 - September 30) to 3,000 free trial sign-ups
9/30/2021
Department
Yellow
Back to School comms plan is in production.
🆒 - Marketing
88
🚄 - Infrastructure
Refine GTM planning for the launch of new programs and initiatives
Generate 100 warm leads for the Sales team during the SEL Pilot Program GTM
12/31/2021
Department
Yellow
Currently working across teams to get this into the next phase
🆒 - Marketing
89
🚄 - Infrastructure
Facilitate advocacy among our users and other key stakeholders in our purchasing ecosystem (parents, summer program professionals, para-therapists, low-income institutions etc)
Build out an evergreen referral/ambassador program by August 1st, 2022
💻 - Product📚 - Management💬 - Clinical
8/1/2022
Department
Yellow
Original specs and wireframe have been compiled, but need updating
🆒 - Marketing
90
💁 - Support
Deliver an awesome customer support experience
First Contact Resolution average is 80%
6/30/2022
Department
💁 - Support
91
💁 - Support
Deliver an awesome customer support experience
0% of Customer Effort rating reviews contain service quality complaints
6/30/2022
Department
Yellow
💁 - Support
92
💁 - Support
Improve Customer Support technical infrastructure
Build an integrated Service Hub with Sales (November 2021)
📈 - Customer Experience💻 - Product
11/30/2022
Department
💁 - Support
93
💁 - Support
Improve Customer Support technical infrastructure
Deliver instant chat support (November 2021)
11/30/2022
Department
💁 - Support
94
💁 - Support
Improve Customer Support technical infrastructure
Conduct three consecutive bi-monthly analyses of the top 3 Customer Support issues - alternating with actionable changes the following month until the launch of a workflow (November 30th, 2021)
11/30/2022
Department
Red
💁 - Support
95
💁 - Support
Improve Customer Support technical infrastructure
Write 10 new help articles every quarter
6/30/2022
Department
Green
💁 - Support
96
💁 - Support
Each Customer Support member is a product expert
Each team member requests and leaves one piece of detailed and actionable feedback (via Grow) every two weeks
6/30/2022
Department
Green
💁 - Support
97
💁 - Support
Each Customer Support member is a product expert
Have at least one monthly peer-to-peer meeting with a member outside of Customer Support
6/30/2022
Department
Green
💁 - Support
98
💁 - Support
Each Customer Support member is a product expert
Create an SLP playbook for our customer-facing employees by December 31st, 2021
💬 - Clinical
12/31/2021
Department
Red
💁 - Support
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