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SMART goals

A framework for setting realistic, measurable goals.
Draft your team’s goals, and then check your work with the SMART questions.
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SMART framework overview
The SMART framework allows you to set realistic and measurable goals your team can achieve in 2021 and beyond. SMART is an acronym with each letter giving you a mindset for setting goals:
S (Specific) - Keep your goals very specific and narrow so that it’s clear what you’re trying to achieve
M (Measurable) - Establish metrics to ensure you are on track to hit your goals (see templates like the )
A (Attainable) - Your team should be able to achieve this goal within a reasonable timeframe (one month, one quarter)
R (Relevant) - Your team goals should align with your organization’s strategic and business objectives
T (Time-based) - There should be a specific end date for your goals so that your team can create a workback planand prioritize tasks leading up to the end date
👎 Example of a non-SMART goal
We will keep our company’s website up to date.
👍 Example of a SMART goal
During our Monday morning 9AM team meeting, get updates from the team on what assets they want to update on the website and publish the changes by Tuesday 9AM. After every update, send changes to the broader company so they are up to date on what’s new on the website.
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Goals
How is it specific?
How is measurable?
How is it attainable?
How is it relevant?
How is it time-based?
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During our Monday morning 9AM team meeting, get updates from the team on what assets they want to update on the website and publish the changes by Tuesday 9AM. After every update, send changes to the broader company so they are up to date on what’s new on the website.
The goal explicitly names what is required: updates from the team and for those updates to be sent out
Measurement is binary - we either did or did not do it
Easily integrates with the existing team schedule
Works to give visibility to the company at large
Mentions specific days and times - Monday and Tuesday at 9am
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