Enquiries/Conversions

The goal completions below - represent enquiries through the request a quote form.
There were 14 enquiries during this recent period, up from 7 in the same period last year.
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Screenshot 2021-04-15 at 10.07.02.png
Examining the sources to try to understand where the users who made enquiries are coming from, we see 6 from organic search traffic - and 8 from direct. However, as previously stated, the direct traffic figures are somewhat questionable (as google is counting clicks coming from our own site) - so the origin is somewhat obfuscated for direct traffic.
But the numbers are moving in a positive direction (in terms of enquiries) which I think is the key thing.
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