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Google Ads

The Google Ad campaign this year performed very well with an increase in users of 77%. The biggest improvement was seen in the Brisbane campaign(s). The spend on Google ads increased by 1.2% over the same period to approximately $53,000.

Average cost per click dropped by 44% to $2.90 (down from $5.21) last year.

Paid search visits 2021
0
Location
Paid visits
Increase from 2020
1
Brisbane
9488
4812
2
Gosford
4309
1905
3
Caboolture
4052
1209
There are no rows in this table
I believe the rate of increase for the Caboolture campaign was lower because the campaign was paused for part of the year (when the facility was at capacity).

Screen Shot 2022-01-12 at 2.45.29 PM.jpg
Screen Shot 2022-01-12 at 2.45.53 PM.jpg


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