SAPA - Website analytics report

Quarter 1, 2022

In the first three months of this year the SAPA website received about 1,100 visits. The traffic growth from the previous quarter was quite positive. It appears search rankings and enquiries have been steadily growing since the launch of the site in mid 2021.

The screenshot below is from Google Analytics and shows overall traffic numbers in the 3 month period Jan ‘22 to March ‘22. The dotted line shows comparative numbers from the previous quarter.

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The graph below is from Google Search Console. It shows that 815 users (out of the 1,100 visitors) in this quarter arrived via clicks on search results.

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The website showed up in search results almost 30,000 times and on average was clicked on 2.7%. The average search ranking position was 23.8. According to the data the site showed up for 413 unique search terms on Google during this period. Some of these (search terms that google showed the site for) were not particularly relevant (i.e. fernvale doctors) so it’s to be expected that those would appear with a lower ranking and this drags down the average position.

Over 70%+ of visitors found the site via Google search. More details on the coming screen.

The top 10 screens/pages accessed on the site are shown below:

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