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Analytics Report for Calliope - Aug 2020
Intro/OverviewWebsite visitorsTraffic sourcesGoal/Event TrackingContent/search queriesSM referrals/FacebookTwitterWork in this periodIn Summary
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Intro/Overview

This report which covers the period from mid April to mid July looks at key activities and analytics metrics from what has been a challenging time due to COVID-19. Despite this key, enquiries and visitor numbers remained largely steady.
Key actions
In the 2nd quarter of 2020 in conjunction with Calliope-Interpreter members working on Social Media, Content and the Website we completed a number of activities:

A refresher on the goals we defined in 2018.
Defined Goals
0
Search
Website Goals
3
Increase Search Rankings
Increase Site Visitors
Increase Quality Leads
Editorial Team
4
Establish Calliope as quality provider
Demonstrate expertise
Produce Engaging Content
Search term focused
Social Media Team
3
Drive Traffic to Website
Engagement with fans and customers
Highlight Member Expertise
Email Marketing
3
Engage with customers/followers
Share Editorial Content
Drive Traffic to Website
⁠

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