This report which covers the period from mid April to mid July looks at key activities and analytics metrics from what has been a challenging time due to COVID-19. Despite this key, enquiries and visitor numbers remained largely steady.
Key actions
In the 2nd quarter of 2020 in conjunction with Calliope-Interpreter members working on Social Media, Content and the Website we completed a number of activities:
A refresher on the goals we defined in 2018.
Defined Goals
Website Goals
Increase Search Rankings
Increase Site Visitors
Increase Quality Leads
Editorial Team
Establish Calliope as quality provider
Demonstrate expertise
Produce Engaging Content
Search term focused
Social Media Team
Drive Traffic to Website
Engagement with fans and customers
Highlight Member Expertise
Email Marketing
Engage with customers/followers
Share Editorial Content
Drive Traffic to Website

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