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Marketing Strategy


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Welcome to the Overview of your Clinic’s Marketing Strategy

Objective Instagram Handle:
aowseattle
⁠
You tube Handle:

Here's the comprehensive social media strategy for @
aowseattle
⁠
. The Content can be used to engage patients in the waiting area of your clinic or on You tube Reels, Facebook and TikTok. The goal is to boost engagement, trust, and visibility on Instagram, ultimately driving consultations and patient conversions. By building authority, trust, and local brand visibility while actively nudging followers to take action (consultations, inquiries, bookings)..

Tasks for launch
Name
Start date
Status
Assignee
Like
Marketing plan
7/1/2024
2
Content Creation
7/7/2024
Posting on socials
7/17/2024
1
There are no rows in this table
⁠

Profile Optimization

Bio & Profile Picture
Update your AI-Bio available at the AI Link in Bio which succinctly states your specialties and updates from time to time: Dermatology & Aesthetics in Seattle | Transforming Skin & Confidence | Body & Skin Aesthetics in Seattle • CoolSculpting, Injectables & Fat Reduction | Book a Consultation! and a link to your website and also provides for book consultations.
Contact & Highlights
Ensure your “Contact” button (phone/email) is enabled through AI-Link in Bio
Create story highlights for categories like Results, Procedures, FAQs, and Reviews—so visitors can quickly see your expertise and transformations.

Video Content Pillars


Visually appealing Educational & Myth-Busting Reels ​Short, punchy “Myth vs. Fact” or Q&A segments Will CoolSculpting help me lose weight?” or “Do I have to go under anesthesia for body sculpting?”
Skin & Body Care Tips
Offer practical, everyday advice: “Post-CoolSculpting Tips,” “Best Skincare After Chemical Peels,” or “How to Maintain Results.” Positioning the Provider as a full-spectrum resource, not just a procedure provider.
Touch on how healthy eating, exercise, or stress management can complement your services (e.g., CoolSculpting results).
Showcase a balanced approach to aesthetic goals.
Positions you as a full-spectrum resource, not just a procedure provider.
Reaction Videos
AI would create Doctor Reacts” style Reels to viral hair hacks or popular misconceptions which you can review and post on your socials This engages the younger audience and older alike. Builds professional rapo with new audience
Procedure Snippets & Behind-the-Scenes
Upload into the Bright AI Dashboard short clips of your team performing CoolSculpting or body sculpting treatments (keep it non-graphic)
Show the technology and highlight staff expertise
For injectables or laser treatments, show set-up, safety measures, and post-procedure care to reassure clients

Posting Cadence & Examples


3-4 Feed Posts per Week
Monday: Educational “Myth vs. Fact” Reel (e.g., “Does CoolSculpting replace exercise?”).
Wednesday: Before/After carousel of a popular service (e.g., body sculpting, injectables).
Friday: Behind-the-Scenes or short snippet of a laser or filler procedure. Weekend (Optional): Skincare or body care tip—quick “5 ways to prolong fat reduction results
Stories (Daily or 3-4x Weekly)
Polls: “What’s your top body contouring goal: Tummy, Arms, Thighs, or Love Handles?”
Q&A stickers: “Ask us anything about CoolSculpting!”
Real-time glimpses: “Today we’re setting up for a filler session—stay tuned!”

Hashtag Strategy

Service-Specific Hashtags:

Encourages user-generated content and makes it easy to find your clinic’s posts unique brand tag such as #AestheticsOfWashington or #AOWSeattle on every post #CoolSculpting, #BodySculpting, #FatReduction, #BodyContouring, #Injectables, #Botox, #DermalFillers, #LaserTreatments. Rotating these helps target people specifically searching for these procedures General Aesthetic/Skincare Hashtags: #MedicalAesthetics, #SkinRejuvenation, #BeautyTreatments, #SkinCareRoutine, #BodyGoals, #ContourYourBody. Captures a wider audience interested in aesthetic treatments #AestheticsOfWashington #AOWSeattle #SeattleAesthetics #CoolSculpting #BodySculpting #FatReduction #BodyContouring #Botox #DermalFillers #Injectables #MedSpaSeattle #SeattleWellness #SkinRejuvenation #BeautyClinic #ConfidenceBoost

Engagement & Community Building

Respond Promptly - Enabling AI Link in Bio which answers patient queries on your clinic's services, insurance, appointments etc helps instant engagement and conversion ​this would allow you to manage the demand and convert leads without added burden of messaging / answering every single lead

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