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Exp #1: Conversion Audit
Objective: To audit conversion tracking and run an ad test with a target CPA of under £5.
Last edited 500 days ago by Briana Infante.
Campaign Details
Campaign Name: ‘Briana - Phrase Match - Software Keywords’
Campaign Type: Search Only
Ad Group: ‘Novel Writing Software’ with 21 Keywords
Location Target: US, UK, Canada
Budget: £10/day
The Latest
We were able to get the gclid into Stripe July 18th.
Since July 19th the campaign drove 2479 users to the Novlr website with an average CPC of of £0.31 and an 8.95% CTR.
983 users converted to a Free Plan for a 39.65% conversion rate.
7 users converted to a Paid Plan for a 0.28% conversion rate. 3 of the 7 conversions are assisted by a referral campaign.
Total cost of the campaign for this period was £765.44 with a returned value of £69.81. This gives each conversion a value of £0.07 while the cost per conv. is £0.77 (using Stripe gclid vs GAds conversion data)
Outstanding issues: Tracking in GAds is still reporting the wrong data. Will work on Zapier solution.
Monthly Breakdown
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