Exp #1: Conversion Audit

Objective: To audit conversion tracking and run an ad test with a target CPA of under £5.

Last edited 31 seconds ago by Briana Infante

Campaign Details

Campaign Name: ‘Briana - Phrase Match - Software Keywords’

Campaign Type: Search Only

Ad Group: ‘Novel Writing Software’ with 21 Keywords

Location Target: US, UK, Canada

Budget: £10/day

The Latest

Looker Studio Report:

Open link

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We were able to get the gclid into Stripe July 18th.

Since July 19th the campaign drove 2479 users to the Novlr website with an average CPC of of £0.31 and an 8.95% CTR.

983 users converted to a Free Plan for a 39.65% conversion rate.

7 users converted to a Paid Plan for a 0.28% conversion rate. 3 of the 7 conversions are assisted by a referral campaign.

Total cost of the campaign for this period was £765.44 with a returned value of £69.81. This gives each conversion a value of £0.07 while the cost per conv. is £0.77 (using Stripe gclid vs GAds conversion data)

Outstanding issues: Tracking in GAds is still reporting the wrong data. Will work on Zapier solution.

Monthly Breakdown

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