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Fitness Machine Technicians
FMT Findability
Franchisee Findability Set Up
•Scrape location details for GBP and Soci (NAP, Business Details, etc.)
•Reach out to franchisees, webinars, newsletter, individual calls, billing set up
•Distribute on-boarding form for franchisees, services, geo’s,
•Source photos, Source bio, Source Zip Code Data
•Lead Reporting (WhatConverts Call Tracking) and GA4 Set Up
•SEO – Competitor Analysis, Content Audit Optimization, Keyword Tracking
•PPC – Account access and set up, review existing campaigns, audit and monitoring performance
•Social – Audit existing data of profiles and template creation. (up to 2 social channels)
Table 1
Account Manager
Location Name
Billing & PPC tasks
Contract signed
Contact First Name
Contact Last Name
Personal Phone
Email Address
Territories
PPC
PPC Budget
PPC start date
Findability Package
Landing page
Notes
Industry Focus
Previous PPC Budget
FMT PPC Notes
Carli
FMT - Atlanta & North Fulton
Ed
Bauer
ebauer@fitnessmachinetechnicians.com
Single
Not Active
$0.00
NO
260
$61,827.00
Very unhappy with lead volume, conversions, costs and agency. His territory is tricky because it is surrounded by Rob Scotts. Spends $600 per month on an outside agency for social media. IN PROCESS OF TRYING TO SELL
Carli
FMT - Bergen County (website listed as NYC and North New Jersey)
Colm
O'Mara
comara@fitnessmachinetechnicians.com
Multi
https://fitnessmachinetechnicians.com/north-new-jersey/
https://fitnessmachinetechnicians.com/new-york-city/
$1 681,28
Wants more volume, customization to his website & forms, very public about being unhappy with our current agency and their response time. To be fair, his custom requests were not doable because they affected everyone due to the way our forms/landing pages are set up
Carli
FMT - Delaware & Delaware County & Camden County & Gloucester County
Gabe
Forest
3027623524
managerde@fmtsupport.com
Multi
Not Active
call client
https://fitnessmachinetechnicians.com/delaware/https://fitnessmachinetechnicians.com/camden-county/https://fitnessmachinetechnicians.com/gloucester-county/https://fitnessmachinetechnicians.com/gloucester-county/
https://fitnessmachinetechnicians.com/delaware-county/
499
Carli
FMT - Inland Empire
Alex
Wang
awang@fitnessmachinetechnicians.com
Single
Primary Commercial Focus: Gym, hotels, Apartments, schools, government buildings.
$52,231.00
Poor results, Los Angeles zees not getting the business they should be
Carli
FMT - Kansas City
Brian
Wertenberger
(913)244-3978
bwertenberger@fitnessmachinetechnicians.com
Single
Active
$450.00
$260+ 22%
Commercial & residential repair & maintenance, assembly and disassembly - more commercial focus.
Carli
FMT - LA Coast
D'Shone
Swiney
dswiney@fitnessmachinetechnicians.com
Single
chased contract by email
Priority focus on beach / coastal cities and zip codes.
$52,117.00
Needs both residential & commercial business. Does a lot outside of PPC, but needs more leads/conversions. Has outside person for social media
Carli
FMT - S Charlotte/Upstate SC
Colin
Winchester
cwinchester@fitnessmachinetechnicians.com + ewright@fitnessmachinetechnicians.com
Multi
https://fitnessmachinetechnicians.com/south-carolina/
https://fitnessmachinetechnicians.com/south-charlotte/
Residential most of work, want to grow commercial. Should focus on universities, hotels (Getting into gyms), apartment buildings. Email blast have been a primary marketing tactic (But have not done those oof late).
$1,000.00
- Will be adding South Carolina Coast
- Important that corporate branding trickles down to location-based branding.
- Facebook has yielded no leads and requires exploration as part of the larger marketing mix for the location.
- PPC budget up to $1000 spend per month
-0 Residential has been the primary source of business with a desire to build our commercial segment with a focus on universities, hotels, and apartment fitness centres.
- Email last list exists but has not been warmed in the last year.
- Struggle to find technicians.
Carli
FMT - Winnipeg, Canada
Tunde
Dada
tdada@fitnessmachinetechnicians.com
Single
$18,499.00
Terrible Ad performance, lost a tech so ads not on, Canada is a failure
Carli
FMT - Minneapolis & St Paul
Brian
Dillon
6513430157
bdillon@fitnessmachinetechnicians.com
Single
Active
$1,000.00
$360.00
Repair, preventive maintenance, assembly, disassembly
$99,832.00
Top franchisees, very busy, want to break into commercial space
Carli
FMT - NE Cleveland
Jennifer
Houghton
jhoughton@fitnessmachinetechnicians.com
Single
$499.00
$260+ 22%
Diagnose, Repair, Assembly, Preventive Maintenance, Move, Parts
$44,283.00
Doesn't complain, works on marketing outside of GA
Carli
FMT - San Antonio & Austin
Amy & Greg
Wilson
awilson@fitnessmachinetechnicians.com
Single
Assembly, Disassembly, Maintenance, Preventative maintenance, Fitness equipment repair, Treadmill repair
$57,826.00
Rapidly growing after separation from former business partners. Working on growing Austin. Amy is very dissatisfied with current provider who is not making campaign changes per her requests & very vocal about our website and lack of marketing,
Carli
FMT - NE & SE Wisconsin
Don
Keeley
dkeeley@fitnessmachinetechnicians.com
Single
$34,031.00
Happy, turning business away
Carli
FMT - West Michigan
Chris
Bangma
Single
Carli
FMT - Malvern (HQ) - Philladelphia, Chester County & Montgomery County
Maryanne
Christopher
mchristopher@fmtsupport.com
Multi
https://fitnessmachinetechnicians.com/philadelphia/
https://fitnessmachinetechnicians.com/chester-county/https://fitnessmachinetechnicians.com/montgomery-county/
50/50 - Commercial and residential
Hayley
FMT - Alberta
Kenrick
Leung
5872083888
kleung@fitnessmachinetechnicians.com
Single
Active
$500.00
$360.00
Zips provided by zee
90% residential - would like to shift to commercial and warranty work. Hotels - Calgary tourism industry. Apartments - no current service providers
$41,776.00
Very unhappy with Ad performance, Canada has been a failure
Hayley
FMT - Baltimore + DC & N Virginia
Rick/Lisa
Maffezzoli
rmaffezzoli@fitnessmachinetechnicians.com
Multi
$34,589.00
Very busy, not interested in residential so don't spend much. Top performing zees
Hayley
FMT - Bucks, Lehigh Valley, Berks County, Northampton
Bruce
Sturgeon
bsturgeon@fmtsupport.com
Multi
Not Active
$0.00
NO
$765.00
https://fitnessmachinetechnicians.com/berks-county/
https://fitnessmachinetechnicians.com/bucks-county/
https://fitnessmachinetechnicians.com/lehigh-county/
https://fitnessmachinetechnicians.com/northampton-county/
$0,00
Sealing his territoy. Does not spend any money on Google Ads, marketing or to our agency. 1st zee from 2012. Founder leaves him alone
Hayley
FMT - Central NJ
David
Musyimi
609-403-0641
dmusyimi@fitnessmachinetechnicians.com
Single
Active
$200.00
$260+ 22%
Zips provided by zee
50/50 Commercial and residential
$1 126,94
Not a squeaky wheel, needs another tech a grow
Hayley
FMT - Cleveland NW + Akron & Canton
Kevin
Bracy
4409152780
kbracy@fitnessmachinetechnicians.com
Multi
Active
$450 x 2
$415.00
Zips provided by zee
Even split between Commercial and residential with a focus on commercial work. Types of commercial work: larger gyms, preventative maintenance services, hotel database (Client has a database that still needs a bit more growth), and apartment buildings with gyms(Client has a database that still needs a bit more growth).
$62,782.00
Getting nothing out of Akron/Canton territory
Hayley
FMT - Columbus & Dayton & Cincinnati
Greg
Dove
gdove@fitnessmachinetechnicians.com
Multi
https://fitnessmachinetechnicians.com/columbus/
https://fitnessmachinetechnicians.com/dayton/https://fitnessmachinetechnicians.com/cincinnati/
$1 569,17
Top franchisees, very busy
Hayley
FMT - DFW
Drew
Martin
9722026693
dmartin@fitnessmachinetechnicians.com
Single
Active
$550.00
$360.00
Zips provided by zee
50/50 Split Commercial & Residential:
Repair
Maintenance
Installation
$500.00
Ad budget supplied by Drew during onboarding call - unsure of ave.
Hayley
FMT - Detroit
Julie / Scott
Jenney
2487285508
julieandscott@fitnessmachinetechnicians.com
Single
Active
$750.00
$360.00
Zips provided by zee
$23,760.00
Wants more commercial business. Scott on the FAC, probably not spending enough
Hayley
FMT - Denver & Colorado Springs
Nick
Peterson
npeterson@fitnessmachinetechnicians.com
Multi
$89,074.00
Top franchisee, very busy, good mix of business, not sure if he is really advertising in COS
Hayley
FMT - Greater Los Angeles
Toutoule
Ntoya
6262984133
tntoya@fitnessmachinetechnicians.com
Single
Active
$950.00
$360.00
Zips provided by zee
Residential Strong and like grow commercial side. Commercial per priority: Apartments, Hotels, Schools, Universities, First Responder Buildings, Health Care, Physical Therapy Locations, Smaller Gyms. Email lists have been tested historically
$94,861.00
Poor results, Los Angeles zees not getting the business they should be
Hayley
FMT - Houston
Rene
Garcia
832-548-4911
rgarcia@fitnessmachinetechnicians.com
Single
$300.00
$260+ 22%
Prefers Commercial: installations, assembly, maintenance. Residential repairs. Mostly apartments, some hotels, school districts.
$0,00
Pays our agency $350 per month but runs his own Google Ads. Houston is a big market that performs poorly. He thinks his strategy is fine but it is not. He will be happy with the $260 plan
Hayley
FMT - Jacksonville
Josh
Hood
904-478-0072
chood@fitnessmachinetechnicians.com
Single
Active
$600.00
$360.00
Commercial preference - residential still majority of business. HOA's, apartments, hotel.
$35,805.00
Does a lot of warranty work, very busy, happy
Hayley
FMT - Omaha Lincoln
Alex
Pearson
402-871-4735
apearson@fitnessmachinetechnicians.com
Single
Active
$500.00
$360.00
Zips provided by zee
Commercial and residential - currently 70/30 residential / commercial. Prefer more commercial.
$50,960.00
Has had a very difficult time growing business past a certain point. Strong marketer & salesperson but no luck with commercial. Hasn't been happy with agency's social media. Has outside social media person
Hayley
FMT - Portland
Jesse
Rorvig
952-212-0704
jrorvig@fitnessmachinetechnicians.com
Single
Active
$375.00
$260+ 22%
Zips downloaded from Google Ads
50/50 commercial & residential. Types of areas for commmercial: Apartments - multi-family, Police & fire departments, schools, and universities, Community gyms, Hotels.
$38,770.00
Used to run more ads, getting more organic traffic now. Cut back budget to do email marketing. Innovative, loves to help and share knowledge
Hayley
FMT - Seattle & PNW
Michael & Dawn
Lee
425-330-5613
mlee@fitnessmachinetechnicians.com + dlee@fitnessmachinetechnicians.com
Single
Active
$500.00
$360.00
Zips provided by zee
Commercial & Residential (pref commercial), Repair, Maintenance Installation NOT Peloton.
$63,775.00
Do a lot of warranty work, want more commercial business, easy going
Hayley
FMT - Wichita
Monte
Mckee
(316) 867 3681
Mmckee@fitnessmachinetechnicians.com
Single
Active
$300.00
$260+ 22%
Zips provided by zee
Commercial priority, residential more of a base. (Hotels, apartments - biggest sector), schools, country clubs. Smaller independent gyms popping up recently.
$300.00
Competitor = Home Fitness Wichita - to research. We have been with FMT actively for about 5 months. Current provider has us at the top of our category, but we have had very little activity from PPC or any internet activity. Keep in mind, we are pretty much the only game in town other than retailers selling product. Not a fan of PPC. My other business is strong on organic search and has done very well that way. I’m hopeful you guys bring a little something to the table to make our customer base know us better so we can convert more business.
Rafaela
FMT - Altlanta (NW, NE & SW)
Rob
Scott
4046647045
rscott@fitnessmachinetechnicians.com
Multi
Active
$1,000.00
$590.00
https://fitnessmachinetechnicians.com/atlanta/northeast/
https://fitnessmachinetechnicians.com/atlanta/northwest/
https://fitnessmachinetechnicians.com/atlanta/south/
$80,651.00
Very unhappy with lead volume, conversions, costs and agency
Rafaela
FMT - Boston South
Rich
Kracunas
(781)923-0015
rkracunas@fitnessmachinetechnicians.com
Single
Active
$300.00
$260+ 22%
$30,625.00
One man show, needs to grow but doesn’t seem to want to hire more staff
Rafaela
FMT - Knoxville/Chatanooga
Ryan
Strother
(423)813-9153
rstrother@fitnessmachinetechnicians.com
Single
Active
$500.00
$360.00
need onboarding call.
Rafaela
FMT - Las Vegas
David
Phelps
(702)550-8703
dphelps@fitnessmachinetechnicians.com
Single
Active
$500.00
$360.00
Commercial 80% and residential 20%.
$57,623.00
Not a complainer, needs another tech
Rafaela
FMT - Long Island
David
Block
dblock@fitnessmachinetechnicians.com
Single
Not Active
$0.00
No
$260.00
For the future: Commercial 70%- residential 30%
*do not move equipment
$24,029.00
Should be spending more, has had ads off due to tech hiring problems
Rafaela
FMT - Louisville
Nate
Butler
(502)488-4005
nbutler@fitnessmachinetechnicians.com
Single
Not Active
$0.00
No
$260.00
50/50 Commercial vs residential. Future focus commercial.
$52,878.00
New zee starting in 9/22. Prior owner ran ads on and off due to hiring issues
Rafaela
FMT - Mid Michigan
Tom
Fryzel
(989)450-0130
tfryzel@fitnessmachinetechnicians.com
Single
Active
$200.00
$260+ 22%
$42,186.00
Poor performing franchisee, not interested in growth. Can't handle more work
Rafaela
FMT - Orange County & San Diego
Steve
Chapman
schapman@fitnessmachinetechnicians.com
Multi
$415.00
https://fitnessmachinetechnicians.com/orange-county/
https://fitnessmachinetechnicians.com/san-diego/
Commercial (Hotels, Apartment complexes, Schools), residential (installation, repairs, maintenance)
$41,664.00
Just purchased San Diego, decisions have to be made on how to handle the territory
Rafaela
FMT - Rochester
Fred
Burghardt
(585)397-7357
fburghardt@fitnessmachinetechnicians.com
Single
Active
$500.00
$360.00
Commercial and residential 50/50
$71,133.00
Targets Syracuse & Rochester so has two landing pages right now. Easygoing
Rafaela
FMT - Utah
Chad
Black
(801)997-9932
cblack@fitnessmachinetechnicians.com
Single
Active
$500.00
$360.00
$50,506.00
Northern territory not the getting results he would like. Maybe needs two websites?
Rafaela
FMT - East Central Florida
Matt
Ferratusco
(407)234-2495
Single
Active
$1,000.00
$360.00
Hotel campaigns, will send the rest via email.
Rafaela
FMT - Vancouver, CANADA
Chuck / Harry
Prenevost
(604)849-0278
Cprenevost@fitnessmachinetechnicians.com, hhead@fitnessmachinetechnicians.com
Single
Active
$500.00
$360.00
Future goals on 80 %Commercial, and 20 %residential.
Rafaela
FMT - N. Charlotte & Greensboro/ Raleigh
Todd
Armstrong
(704)289-8866
tarmstrong@fitnessmachinetechnicians.com
Multi
Active
$500.00
$415.00
70 % commercial (focus), 30% residential (quality leads).
$51,322.00
Top franchisee, new territory purchase wasn't handled well. Purchased & added Raleigh and may need help figuring out how many websites needed
Rafaela
FMT - Nashville, St Petersburg & Tampa
Dudley
Jacobs
djacobs@fitnessmachinetechnicians.com
Multi
$590.00
2 google ad accounts, 1. for Tampa and Ste P and another for Nashville. currently 3 websites on the current FMT site, does not want to lose any of the curernt ranking. wants to have a consistent ppc cost and CPL cost, that is his top priority, also residential to commercial is 50/50
50 % commercial 50% residential
$86,046.00
Not thrilled with what current agency is doing
Rafaela
FMT - Palm Beach Cnty & Broward Cnty
Fidel
Rodriguez
(786)597-8420
frodriguez@fitnessmachinetechnicians.com
Single
Active
$300.00
$260+ 22%
For the future goals: 70% commercial 30% residential.
$1 884,29
Website lists franchise owners as Ted Konugkis & Helayne Klier-Konugkis? Fidel Just bought the territory! For now only have one website, but wants to split in 2 websites. Please update the owner area for the new website. Has not been happy with ad performance from either of our two agencies
Rafaela
FMT - Sacramento & N California
Joy
Stevans
(916)526-7072
Single
Active
$850.00
$360.00
Repair
Preventive Maintenance
Installation
$63,383.00
Hired an outside social media person, ok with ads, but would like more traffic
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