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BWEEMS Case Study Outline (Redesign)

BWEEMS is a non-profit organization based out of Miami, FL who’s mission is to establish a Black women-led community that elevates and supports Black women in Ecology, Evolution, and Marine Science.

I was

My approach

Discover

General Research
Stakeholder Interview
Project Pillars

Define

Site Audit
Walkthrough Observation
Current Site Map
Current User Flow
Comparative Audit
Information Architecture
New Site Map
Card Sorting
New User Flow

Design

Creative Direction
Mood Board
Copy Mood Board
Styled Guide
Bringing it to Life
Sketches
Wireframes

Develop

Final Site Scroll
Behind the Scenes


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