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Stage 1 - your users
Stage 2 - the market
Stage 3 - target audience
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Stage 2 - the market

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Market data sheet

CRM

Add companies that you work with and track the people who you are interacting with.
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Add Company
⁠
Add Contact
⁠
Add Activity
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Companies
0
Search
Blocks, Inc.
Chris A, Mora B
Code Company
Lucy X
<blank>
Company Name
Blocks, Inc.
Logo
Physical Address
Status
Active
Comment
Contacts
Search
1
2
Name
Title
Email
Chris A
​
​
Mora B
​
​
There are no rows in this table
Activity
Search
1
Subject
Company
Date
Note
Follow-up
Blocks, Inc.
1/16/2019
​
There are no rows in this table
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Contacts
0
Name
Company
Title
Email
1
Chris A
Blocks, Inc.
​
​
2
Mora B
Blocks, Inc.
​
​
3
Lucy X
Code Company
​
​
4
​
​
​
​
There are no rows in this table
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Activities
0
Company
Subject
Date
Note
1
Blocks, Inc.
Follow-up
1/16/2019
​
2
Code Company
Onsite meeting
5/1/2019
​
3
​
​
​
There are no rows in this table
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Objectives

In this document you need to gather data and information about your segments to decide on which ones you should research next.

Gathering data about your segments

Market data

For example if you decided to segment your users based on their function you can use the following table to estimate your TAM.
Verticals Market Data
0
LinkedIn function
# in the US based on function
LinkedIn titles searched
# in the US based on title
Average Salary
Created by
1
Entrepreneurship
1,557,228
owner
founder
co-owner
co-founder
7029695
$51,825.00
FC
Fred Castagnac
2
Consulting
1,441,167
consulting
consultant
2431104
$79,526.00
FC
Fred Castagnac
3
Information & Technology
4,818,698
CTO
security
technology
devops
IT
995197
$81,643.00
FC
Fred Castagnac
4
Marketing
2,083,581
Marketer
Marketing
CMO
1406648
$74,114.00
FC
Fred Castagnac
5
Program & project Management
Product Management
2,552,450
product manager
project manager
product management
project management
1123776
$94,680.00
FC
Fred Castagnac
6
Education
7,414,583
teacher
professor
education
educator
3904511
$48,497.00
FC
Fred Castagnac
7
Engineering
5,083,204
developer
engineer
engineering
- civil engineer/engineering
- design engineer/engineering
- electrical engineer/engineering
- mechanical engineer/engineering
- real estate developer
3683537
$103,035.00
FC
Fred Castagnac
8
Sales
Business Development
20,379,242
sales
customer development
salesperson
3940601
$60,000.00
FC
Fred Castagnac
9
Arts and Design
3,729,123
design
designer
ux
user researcher
illustrator
- developer
- engineer
972772
$62,467.00
FC
Fred Castagnac
10
​
​
data
analytics
484506
$92,361.00
FC
Fred Castagnac
11
Operations
15,281,398
operations
ops
COO
1762928
$76,971.00
FC
Fred Castagnac
12
Support
3,735,435
"customer service"
"support"
1588186
$35,938.00
FC
Fred Castagnac
13
Real Estate
1,635,321
realtor
real estate
1045075
$48,883.00
FC
Fred Castagnac
14
Finance
Accounting
5,696,722
financial
cfo
accountant
cpa
finance
accounting
2060005
$78,548.00
FC
Fred Castagnac
15
​
​
e-commerce
ecommerce
retail
312847
$50,688.00
FC
Fred Castagnac
16
Media and Communication
2,466,287
writer
journalist
editor
editorial
693243
$43,942.00
FC
Fred Castagnac
17
Legal
1,726,558
legal
law
attorney
lawyer
823082
$58,937.00
FC
Fred Castagnac
18
Human resources
2,092,097
HR
human resources
recruiting
recruiter
991940
$51,349.00
FC
Fred Castagnac
There are no rows in this table
16
Count
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