P3: Language Development

When we’re discussing Collaborate + with clients and prospects, what do we say?

The purpose of the exercise is to develop language we can use to talk about Collaborate +

How can we talk about it? In general, we can discuss:

What are the features (what it is)?

What are the benefits (why and how)?

What are scenarios to use it (who, when, where)?

Make a statement!

Add your statement below - make it stick and great for use by sales and Account managers. Answer one of the questions to home in on the value meaning.

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+ Statement

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Statement

Type

Pros of this statement - bullets

Cons of this statement - bullets

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Get robust advisor feedback and immediately actionable data from your ad boards.

Focuses on outcome from advisors

Doesn’t sound much different than other services/platforms

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