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Braydon McCormick
Braydon McCormick
Braydon McCormick - marketing leadership
Braydon McCormick - sales leadership
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P3: Language Development
P3: Language Development
When we’re discussing Collaborate + with clients and prospects, what do we say?
The purpose of the exercise is to develop language we can use to talk about Collaborate +
How can we talk about it? In general, we can discuss:
What are the features (what it is)?
What are the benefits (why and how)?
What are scenarios to use it (who, when, where)?
Make a statement!
Add your statement below - make it stick and great for use by sales and Account managers. Answer one of the questions to home in on the value meaning.
+ Statement
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Statement
Type
Pros of this statement - bullets
Cons of this statement - bullets
Upvote
Downvote
Open
Statement
Type
Pros of this statement - bullets
Cons of this statement - bullets
Upvote
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1
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Get robust advisor feedback and immediately actionable data from your ad boards.
Benefit
Focuses on outcome from advisors
Open
Doesn’t sound much different than other services/platforms
Open
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