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Braydon McCormick
Braydon McCormick
Braydon McCormick - marketing leadership
Braydon McCormick - sales leadership
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P2: Starburst

Activity Open March 17-18, 2022

Starburst: In this phase we will ask the big Who, When, Where, Why, How

Now that we have some ideas on what Collaborate + is, we need to clarify it in the context of our end users (and buyers). Like P1, don’t try to make your statement all encompassing, just direct and simple. See
Guides and other information
⁠
for a definition of Starburst.
Take a look at the diagram below to get a sense of some of the kinds of questions we should be attempting to answer below.
For this effort, let’s focus mostly externally on the why’s of the customer, rather than how we do things.
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20519-01-starbusting-brainstorming-powerpoint-template-16x9-1-1024x576.jpeg
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These are our top What Ideas from P1:

Use these to help answer the Starburst questions
Top "What" Idea
1
The platform is a managed environment for collectively developing and evaluating ideas and actions
2
The platform is not only a piece of software
3
The platform is a structured process online
4
The platform has to be delivered start to end with the user being able to handle it on their own
5
The platform provides support tailored to the needs of each individual user
6
Service is an integral component of the platform
7
The platform is an online, collective ideation and evaluation service
8
The platform is a supported online collaboration space for constructing ideas
There are no rows in this table
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P2: Who, when, where, why, how

Using the top rated “What idea” above, follow the path below:
Click
+ Star
⁠
to start a new idea based on a question
Select the correct “for” from the drop down to clarify how it applies
Write in your atomic statement in “New Idea”.
Add comment to flesh out the idea or ask for clarification
Vote on the ideas you believe most important
Who is it for?
4
Button
New Idea
UpVote
DownVote
1
More...
For Corporate Ad Board managers
2
More...
Teams at conferences
3
More...
Meeting organizers and planners
4
More...
MedComms and their stakeholders
No results from filter
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+ Who
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Where do they use it?
4
Button
New Idea
UpVote
DownVote
1
More...
For Nurse Strategy development in patient services
2
More...
Event Management and Logistical preparation/planning
No results from filter
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+ Where
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When do they use it?
4
Button
New Idea
UpVote
DownVote
1
More...
Used in Ad Boards where HCPs can’t engage for a full day meeting, but can over an extended period time.
2
More...
Used in scoping out and project managing a program/event,
No results from filter
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+ When
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Why do they use it?
4
Button
New Idea
UpVote
DownVote
1
More...
Accelerate information sharing and confirm understanding prior to a live meeting
2
More...
Visibility on timelines and getting everyone onboard with deadlines and accountabilities
No results from filter
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+ Why
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How do they use it?
4
Button
New Idea
UpVote
DownVote
1
More...
When managing conferences
2
More...
Defining project scope; timelines (RACI model)
No results from filter
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+ How
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