Usefulness, first and foremost, but also balance.
A product has to be familiar enough that it isn’t intimidating, but different enough that it challenges you to rethink how you perform a given task.
It has to be simple enough that getting started is quick, but complex enough to grow with the user over time.
It has to be subtle enough that it’s not trying too hard, but bold enough that it has a distinct look and feel.
Entrepreneurs need a deep understanding of users’ ability to uncover a product’s complexity in a way that feels natural. This takes a great deal of discipline and patience.
