Event Playbook

2025 Event Plans

Event Lead Gen Process Overview

Event Postmortems

Resources

⁠

HR Tech Retro⁠

⁠

Event Prep Template - from HR Tech⁠

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Materials On Hand

Please contact

@Dakota Younger

⁠

if you need materials from the office.

What

Quantity

Location

⁠

Postcards⁠

⁠

Boon Office

⁠

Rack Cards⁠

⁠

Boon Office

⁠

T-Shirts⁠

⁠

Boon Office

⁠

Chocolates⁠

⁠

Boon Office

⁠

10x10 Tradeshow Booth⁠

⁠

Boon Office

⁠

Notebooks⁠

⁠

Boon Office

There are no rows in this table

⁠

Event Types

Acquisition

Brand

KPI

Demos Booked with ICP

Meetings Booked with target accounts, partners

Sample Events

RecFest SHRM

HR Tech Engage Boston Talent Acquisition Week Tech Week

Sample Tactics

Booth with acquisition focus

Lead warm-up

Lead nurture

Sponsored activities {HH, Lunch, etc ...}

Booth with awareness focus

Speaking Opportunities

Content generation

Sponsored activities {HH, Lunch, etc ...}

Who should attend?

Sales Leadership

Sales Reps

Marketing Support

Founders

Sales Leadership

Marketing Leadership

There are no rows in this table

⁠

2025 Event Lineup

Event

Dates

Attending?

KPI

Tactics

Attendees

Owners

Budget Needed

Talent Acquisition Week

2/3 - 2/6 San Diego

Yes

Acquisition

Booth

Networking

Dakota

Jessica

TaCara

$10,000

⁠

SHRM Talent⁠

⁠

3/24 Nashville

Undecided

Acquisition

Booth

Lead Warm-Up

Lead Nurture

TBD

⁠

UNLEASH⁠

⁠

5/6-5/8

Undecided

Acquisition

TBD

⁠

Engage Boston⁠

⁠

5/28

No - stretch audience and $$$

Awareness

Speaking

Sponsorship

TBD

⁠

TATech North America⁠

⁠

6/4-6/6 Oceanside

Not attended

Awareness

Networking

TBD

⁠

SHRM25⁠

⁠

6/20 -7/2 San Diego

Not attending - SHRM is too compliance oriented

⁠

ASHHRA⁠

Talent Acquisition Summit

July 27-29, 2025

Savannah, Georgia

Acquisition

⁠

HR Tech 2025⁠

⁠

9/16 - 9/18

Yes - No booth

Awareness

Networking

TBD

Tech Week SF

10/7 - 10/13

Yes

Awareness

Networking

Founders

Cesar

Tech Week LA

10/14 - 10/20

Yes

Awareness

Networking

Founders

Cesar

⁠

RecFest 2025⁠

⁠

10/15-10/16 Nashville

Yes

Acquisition

Booth

Lead Warm-Up

TBD

⁠

Transform.us⁠

⁠

March 2026

Awareness

Networking

Investor Networking

Founders

TBD

HR Tech 2024

9/24 - 9/26

Yes

Best Practices

Booth

Networking

Lead Nurture

Jessica

Dakota

Ethan

Allison C

There are no rows in this table

⁠

Best Practices

Business Cards: Always bring physical business cards

Spread Out: Head out on the show floor and actively encourage attendees to stop by your booth

Gather Content: Interview attendees to gather testimonials for Boon and / or publish live content to social media platforms

BYO Tech: Bring AppleTV and / or private WiFi

Stand Out: Think of a unique way to ensure that Boon reps + swag stand out. i.e. lean into “Referral hires are gold”

Get Creative with Booth Activation: Make sure that attendees have a reason to stick around the booth. Examples include: photo booth, resume tips,

Book Meetings: Make sure that you’re warming up prospects ahead of time then schedule meetings during the event with the goal of bringing accounts towards closed

Engage w/ Partners: Leverage time on the ground to nurture existing partnerships and source new ones

Think Beyond the Event: Create exclusive opportunities for key accounts, prospects, and partners to feel like they’re getting star treatment. Examples: happy hours, luncheons, sponsored activities

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