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08 Quality Assurance & Performance Metrics

8.1 Content quality standards

8.1.1 Uniqueness threshold

Check method

Frequency

Action on failure

Similarity detection (e.g., Copyscape)

100% of descriptions pre-publication

Rewrite until < 10% similarity

Cross-product comparison

Per category batch review

Increase template variation

Periodic re-audit

Quarterly

Refresh if convergence detected

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8.1.2 Keyword density & NLP compliance

Metric

Target

Primary keyword density

1.5–2.5%

Semantic keyword coverage

Top 10 related terms included

Readability (English)

Flesch-Kincaid 50–70

Sentence length

15–25 word average with variation

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8.1.3 Thai language review layers

Native Thai copywriter: grammar, vocabulary, brand terminology

Thai market consultant: politeness levels, cultural context, regulatory sensitivity

Final bilingual stakeholder approval: brand voice + objective alignment

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8.2 SEO performance tracking

8.2.1 Ranking monitoring

Scope

Frequency

Tooling (examples)

Top 20 priority keywords

Weekly

SEMrush, Ahrefs

Category head terms

Bi-weekly

Position tracking platforms

Long-tail variants

Monthly

Search Console query analysis

Competitor comparison

Monthly

Share of voice reporting

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8.2.2 Organic traffic growth reporting

Category-level: weekly (resource allocation)

Product-level: monthly (description optimization)

Landing path analysis: quarterly (journey + internal linking)

8.2.3 Internal link CTR targets

Related products CTR: target > 8% (revise if < 5%)

Cross-category navigation CTR: target > 5% (revise if < 3%)

Brand hub engagement rate: target > 15% (revise if < 10%)

Avg session duration: target > 3 minutes (revise if < 2 minutes)

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8.3 Conversion optimization

8.3.1 Related products attachment rate

Target: > 25% of orders include a related product

8.3.2 Average order value uplift

Target: +15% AOV improvement for orders with related products

8.3.3 Bounce rate reduction (product pages)

Organic search: target bounce rate < 35%

Direct: target < 25%

Referral: context-dependent

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