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05 Related Products Recommendation Engine

5.1 Algorithmic matching criteria

5.1.1 Brand affinity

Highest weight: shared manufacturer identity

Secondary factors: category adjacency, price-tier similarity (±20%), and format consistency (e.g., King Size Slim)

5.1.2 Functional complementarity

Common pairings and intended impact:

Combination

Relative frequency (as described)

Revenue impact target

Bong + pre-cooler (matching joint)

Highest

+35% average order value

Papers + tips + grinder

Very high

+28% basket completion

Humidity control + storage container

High

Recurring revenue initiation

Cleaning supplies + any glass product

Medium

Retention and satisfaction

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5.1.3 Price point clustering

Tier

Price range (THB)

Strategy

Entry-level

< 500

Same-tier alternatives + light upgrade preview

Enthusiast

500–2,500

Tier-consistent primary + adjacent-tier secondary

Premium

2,500–10,000

Exclusive alternatives + collector pathway

Collector

> 10,000

Scarcity + authentication framing

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5.2 Manual curation categories

5.2.1 Starter kits

Rolling Essentials: papers + tips + grinder + tray

Glass Care System: bong + pre-cooler + bowl + cleaning kit

Preservation Pro: humidity control + storage + monitoring

5.2.2 Premium upgrade paths

Elements Green Paper → Elements Green Connoisseur (with tips)

Grace Glass beaker → Molino Glass cylinder with ice catcher

Standard grinder → precision aluminum with kief catcher

5.2.3 Maintenance & care pairings (attachment targets)

Glass → cleaning solution + brushes (45%)

Papers → humidity control pack (35%)

Grinders → replacement screen + cleaning tools (40%)

Vaporizers → cleaning kit + replacement coils (50%)

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5.3 Dynamic display logic

5.3.1 Category page cross-sells

Above product grid: featured complementary category

Below product grid: themed “Complete your setup” module

Sidebar: top brands in adjacent categories

5.3.2 Product page recommendations

Primary (below images): 4 items (same-brand, same-tier, high attachment)

Secondary (below description): 4 items (complementary category)

Customers also bought: 4 items (purchase history correlation)

5.3.3 Cart page additions

Under ฿500 quick adds

Complementary to cart contents

Inventory clearance (where appropriate)

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