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Ungrouped factors
Ungrouped
Factors
Factor Origin
Factor Effect
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Factors
Factor Origin
Factor Effect
SWOT
Detail
Limited Service Lines
Internal
Negative
Weakness
Only focused on basic handmade soaps - no variety or specialty items.
Increased Competition
External
Negative
Threat
Potential for a nation-wide soap brand to enter the local market.
Marketing Deficiencies
Internal
Negative
Weakness
No online presence or marketing strategy.
New Technology
External
Positive
Opportunity
eCommerce platform to sell handmade soaps online.
Adverse Political Changes
External
Negative
Threat
New regulations on ingredients, requiring reformulation of soap recipes.
Staffing Issues
Internal
Negative
Weakness
Lack of skilled soapmakers to meet demand.
No Dominant Competition
External
Positive
Opportunity
Only handmade soap store in the neighborhood.
New Services
External
Positive
Opportunity
Artisan soapmaker with unique soap designs interested in joining the store.
Competitive Advantage
Internal
Positive
Strength
Strong relationships with local suppliers of natural ingredients.
Reputation
Internal
Positive
Strength
Highly regarded handmade soap store with a loyal customer base.
Adverse Demographic Changes
External
Negative
Threat
Shift in local population demographics towards a preference for commercial, mass-produced soaps.
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