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Grouped factors
Grouped
Internal
8
Negative
4
Limited Service Lines
Weakness
Only focused on basic handmade soaps - no variety or specialty items.
Marketing Deficiencies
Weakness
No online presence or marketing strategy.
Staffing Issues
Weakness
Lack of skilled soapmakers to meet demand.
Management Problems
Weakness
Inconsistent inventory management and supply chain issues.
Positive
4
Competitive Advantage
Strength
Strong relationships with local suppliers of natural ingredients.
Reputation
Strength
Highly regarded handmade soap store with a loyal customer base.
External
8
Negative
4
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