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Factors
Grouped factors
Grouped
Internal
8
Negative
4
Limited Service Lines
Weakness
Only focused on basic handmade soaps - no variety or specialty items.
Marketing Deficiencies
Weakness
No online presence or marketing strategy.
Staffing Issues
Weakness
Lack of skilled soapmakers to meet demand.
Management Problems
Weakness
Inconsistent inventory management and supply chain issues.
Positive
4
Competitive Advantage
Strength
Strong relationships with local suppliers of natural ingredients.
Reputation
Strength
Highly regarded handmade soap store with a loyal customer base.
Technology Advantages
Strength
Use of traditional soapmaking techniques and natural ingredients.
Special Expertise
Strength
Head soapmaker specializes in creating unique herbal-infused soaps.
External
8
Negative
4
Increased Competition
Threat
Potential for a nation-wide soap brand to enter the local market.
Adverse Political Changes
Threat
New regulations on ingredients, requiring reformulation of soap recipes.
Adverse Demographic Changes
Threat
Shift in local population demographics towards a preference for commercial, mass-produced soaps.
Economic Slowdown
Threat
Decreased consumer spending on luxury items, impacting sales of handmade soaps.
Positive
4
New Technology
Opportunity
eCommerce platform to sell handmade soaps online.
No Dominant Competition
Opportunity
Only handmade soap store in the neighborhood.
New Services
Opportunity
Artisan soapmaker with unique soap designs interested in joining the store.
New Market
Opportunity
Newly opened wellness center in the city looking for a local handmade soap supplier.
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