General Manager - Industrial Sales

Bill Stranberg

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Download this position profile as a PDF:

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srg- GM industrial sales.pdf

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OVERVIEW

Our client is the American operation of a well established privately-held global company that manufactures tools and equipment with a wide variety of industrial applications. For over 100 years, the company has maintained its reputation as the leading provider of its niche set of products.

With a strategic focus on gaining market share, we are seeking a General Manager of Industrial Sales to grow the book of business in a key segment: $5M to $20M revenue manufacturing businesses across the United States.

POSITION SUMMARY

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Core Responsibilities⁠

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Requirements⁠

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Lead, build and scale a B2B industrial sales channel serving largely small, infrequent purchasers of high quality, precision engineered, industrial products.

Build an industry leading, unique, business model to efficiently serve a significant market of industrial consumers. Segment processes, experiences, offerings to best serve existing, past and new potential customers.

Work closely with conventional B2B and Third Party Distribution channels to avoid channel conflict, and maximize returns.

Leverage digital marketing, e-commerce and consultative sales to assist customers in matching products and applications, driving sales of stock catalog products and delivering expedited availability.

Lead the design, implementation and iteration of segmented campaigns to engage existing, past and potential new customers in order to increase company revenue and maximize profits.

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