Sign up for newsletter is the first field & subscription is pre-selected

One email is worth £47, so the goal is to collect as many emails as possible. To do so, you’ll have to communicate the benefits of being signed up.

You can customize the sentence next to the selection button, to increase conversion rates. We recommend A/B testing different phrases to find the best-performing one.

Why should they sign up?

What amazing benefit will they get from signing up?

What will they miss out on if they don’t sign up?

Keep it short (1-2 lines).

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Stay away from specific discounts here, we don’t want people to back out of the purchase or feel like they are paying too much.

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.