Selling Points

Selling points in general are the benefits of your product and reasons why customers should purchase your specific product.

Unique selling points are often 1-2 selling points that separate your product from your competitor's products.

How to find great selling points:

Check competitors who sell the same product as you - what features are they highlighting?

Check Amazon listings of the same product - what are they highlighting?

Check your suppliers’ listings on Alibaba/Aliexpress - what are they highlighting?

What problems does your product solve and how does it solve them?

What is unique about your product compared to other products/solutions?

Ask people in your target group what they appreciate about your product. What do they care about? Why would they purchase your product?

A/B test different selling points and the order of them on your page.

Here’s a great example from Caraway 👇🏼

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